Lucid will not offer heads-up display on Gravity GT (for now)

[Kevmark58]

As we sit drumming our fingers wondering why deliveries haven't started, things are becoming murkier rather than clearer.

Lunar Titanium, a color that was on the show car in November 2023, will not be available until year end 2025.

Supernova Bronze, available at order opening, is now moved out almost a year.

Cars that have been test driven by the press since January have the HUD hardware (or at least the visible part of it) in them, although none of the HUDs were functioning. That suggested the issue might be software . . . until continuing to offer it in the DE swings back toward suggesting a hardware issue. Or is it both? Or neither?

I feel more and more as if I'm standing on shifting sands with Lucid, wondering how much of what I ordered will actually be delivered. A Dream Edition was announced at the L.A. Auto show in 2023, yet orders opened without any mention of it. Then they suddenly became available yet were kept out of the public eye, even for visitors to the Lucid ordering configurator unless you logged in to a personal account. Now a much ballyhooed option -- the rather pointless "sanctuary mode" that Lucid hyped endlessly -- has disappeared from the only model most people can order at present (the DE being limited to 420 cars . . . unless that, too, is about to change).

I have always thought Lucid marketing was a mess. Now it's just getting downright weird.

A few simple words about the reason behind each of these delays or changes would go a very long way to firm up the ground under our feet. But for some reason Lucid is determined not to utter them. They seem to be depending on a fealty to the brand or a trust in management wisdom or a deep well of good will that might not be there outside the relatively small circle of diehard fans.

Wow, are you ever spot on! My leap of faith on all of your points was because of my dissatisfaction with Tesla, its CEO, and its rather shoddy build quality. We have two Teslas, an X and S, both older, 2017 & 2018, bought used over five years ago. The tech in Lucid brought me in as was their vision. I'm so, so, disillusioned and I've bought thousands of shares of stock because I came to believe in them. I'm not full of sour grapes about this, I'm full of disappointment and now questioning my faith in them. I just don't know how to feel anymore about Lucid. Every video and every test drive during the press event cemented my faith in Lucid and my decision to buy the most expensive car I will ever own (teacher here....we make nothing, so this is a big, big, deal for me). I feel like buying a $125K car ought to include all of the options we had checked off....ALL. It feels like the car is being stripped of items it should have at this price point. At the very least, to reestablish trust, tell us why. It's not that hard. Why the change? If it's hardware shortages, fine......but don't take it away, tell us that if you want to continue with your order, and you have the tech package, you won't get your car until fall, or last quarter, etc. Don't strip it out, but then allow it in the DE. That is the galling part to me, the upsell feeling that their move puts out.

 

[msaunders9430]

Thinking more about this... I wonder if its possible that some of the expensive components of this innovative HUD were sourced from China and there are currently such high tariffs on those parts that Lucid felt it could no longer build that option at the price it had wanted to sell the package at?

This is a legit theory/question asked in a completely non-political way... let's make sure we all respect the rules here about not letting this get political and stick to the facts or even better would be if anyone has knowledge about where the parts might come from and if the tariffs on a component could be a factor.

The HUD option remains available on the SA and UAE configurator. If that continues, the tariff theory gains merit to me. US and Canada imposed tariffs on Chinese imports.

Of course this is if the HUD parts (some or all) or the supplier has a connection to China.

 

[NoseyReporter]

The HUD option remains available on the SA and UAE configurator. If that continues, the tariff theory gains merit to me. US and Canada imposed tariffs on Chinese imports.

Sounds like SA needs to buy them for Casa Grande then send them back in a container labelled "Spare Parts".

Joking but serious.

I wonder if there is a was for the SA factory to do some larger final assembly of the dash such that it can skirt tariffs.

 

[Kevmark58]

Drive a Gravity, then a R1S….then decide….not having HUD is going to make you get a compromised EV? You don’t get the same handling range or efficiency of the Gravity

Actually, that's not the issue. It's the total package I thought long and hard about, and saved, saved, saved. It's the 'pulling the rug' out feeling without explanation that is making me pause. Give me the option to continue with the order I have, with the Tech Package, but receive it months later....something like that, rather than, "you can't have it, but hey, here's the DE that does....buy that!" They've taken a huge hit in the trust department with countless people and this move wasn't worth it, without a detailed explanation.

 

[hydbob]

I am disappointed that my first time posting to this forum is out of frustration but this makes me angry. We sold our Model X and are excited about the Gravity but this feels like a bait and switch to get people to upgrade to the DE. These are some of the coolest features. This can’t be a cost saving measure because we are paying less. And it doesn’t feel like it’s a production issue if they know they can offer it in the DE, which is being produced first right? Are they not getting the DE orders they need so they are trying a bait and switch? We also ordered the bronze so now have to pick a different color if we don’t want to wait. Why so many problems with color choices?

This leaves a sour taste in our mouth about the company. We have no interest in $20,0000 for less range in the DE. We aren’t looking for a reason to cancel our order bc we know this will be a great vehicle but much more of this might question if we just get a used and wait a few years for this to iron out.

I've read so many responses but still don't understand why anyone thinks it's a bait and switch move to sell DEs. The DE is limited to 450 units only. No company is going to make this massive change for only 450 sales. Everyone who thinks it is a bait and switch to sell the DE needs to take a step back and think logically what the change entails.

 

[Kevmark58]

Since the much-hyped "sanctuary mode" is also disappearing from the GT along with the HUD, I'm thinking this might have something to do with cost and availability of chips rather than just HUD hardware.

Where has it been mentioned that Sanctuary Mode is gone on the GT model? I only saw the Tech Package change.

 

[msaunders9430]

Actually, that's not the issue. It's the total package I thought long and hard about, and saved, saved, saved. It's the 'pulling the rug' out feeling without explanation that is making me pause. Give me the option to continue with the order I have, with the Tech Package, but receive it months later....something like that, rather than, "you can't have it, but hey, here's the DE that does....buy that!" They've taken a huge hit in the trust department with countless people and this move wasn't worth it, without a detailed explanation.

This is where the black of communication that many have mentioned, comes into play.

Knowing the possibility of other options down the road would help.

More information should come during the upcoming earnings call, but the adequacy of the answer, based on the last call is questionable. Also, we shouldn't have to wait until the call.

 

[hmp10]

Where has it been mentioned that Sanctuary Mode is gone on the GT model? I only saw the Tech Package change.

The sanctuary mode is one of the features included in Dynamic Ambient Lighting section of the Tech Package.

 

[msaunders9430]

A silver lining to this for those unhappy with the lease payments, as you wait for possible changes to the leasing option, it's possible this HUD issue is resolved and you get both.

 

[Adnillien]

Where has it been mentioned that Sanctuary Mode is gone on the GT model? I only saw the Tech Package change.

It is in the description of dynamic ambient lighting in the technology package description.

 

[steveairgt]

Wow, are you ever spot on! My leap of faith on all of your points was because of my dissatisfaction with Tesla, its CEO, and its rather shoddy build quality. We have two Teslas, an X and S, both older, 2017 & 2018, bought used over five years ago. The tech in Lucid brought me in as was their vision. I'm so, so, disillusioned and I've bought thousands of shares of stock because I came to believe in them. I'm not full of sour grapes about this, I'm full of disappointment and now questioning my faith in them. I just don't know how to feel anymore about Lucid. Every video and every test drive during the press event cemented my faith in Lucid and my decision to buy the most expensive car I will ever own (teacher here....we make nothing, so this is a big, big, deal for me). I feel like buying a $125K car ought to include all of the options we had checked off....ALL. It feels like the car is being stripped of items it should have at this price point. At the very least, to reestablish trust, tell us why. It's not that hard. Why the change? If it's hardware shortages, fine......but don't take it away, tell us that if you want to continue with your order, and you have the tech package, you won't get your car until fall, or last quarter, etc. Don't strip it out, but then allow it in the DE. That is the galling part to me, the upsell feeling that their move puts out.

You, too, are spot on. We also have a lot in common. I was an early adopter of Tesla. I bought a Model S in 2015, traded it in 2018 for a model X. Then I saw Lucid and drove it in 2022, I knew this was THE car. Plus I was disappointed that the newer models S and X were going in the wrong direction making the interior cheaper looking. Just an iPad on wheels.

I also have thousands of shares. As for Gravity, I’ll just wait to see how things stabilize over the next year.

I now wonder if this decision by Lucid will ultimately reduce orders. I’m sure they thought this through and made the decision they felt was best. Time will tell.

I love my AGT.!!!

 

[msaunders9430]

The HUD option remains available on the SA and UAE configurator. If that continues, the tariff theory gains merit to me. US and Canada imposed tariffs on Chinese imports.

Of course this is if the HUD parts (some or all) or the supplier has a connection to China.

And yet for tariffs to be having an impact now would mean there aren't any more HUD units at the production facility now. Possible, but I'd like to believe it's unlikely. Or a limited number (enough for DEs). Higher cost, due to supply/tariffs easier to absorb in higher cost charged for DEs

Supply chain issue due, in part, to tariffs.

Down the road (2027 models) HUD available on GT, but at higher cost. Available to 2026 buyers, but at higher cost (hidden in labor charge for installation in existing HUD shell).

 

[InOf8]

I got my Tesla Model S in December 2012 and have been driving one ever since. Like many of you, I believe that this will be the best car ever built. I have been buying and recommending the stock to many.
The email yesterday was a punch in the gut and I called to cancel my order. Not a single reason for this move is a bad sign for how the company is being run.

 

[Bdr100]

First off, those of you who think that this will be offered as a future retrofit on your existing GGT, that is not going to happen. If you get a GGT without HUD, it will have a completely different dash without the big cutout for the HUD.

Second, I would be verrry hesitant to upgrade to a DE hoping to have a functioning HUD at delivery (or anytime soon after.) Lucid has yet to show anyone from press a functioning HUD.

If this was just a supply chain issue, they should at least have had a couple functioning HUDs to show the press. If this was just a software issue (that they felt was on the verg of functionality), why not keep it as GGT option with a similar “future functionality” that they are doing with their Dream Drive Pro 2.

This definitely appears to be the cause for the long delivery delay. I think that their HUD supplier has been having final tweaking/reliability/QC issues that it has now told Lucid that they feel they can only produce in small quantities until they work through these issues.

 

[Kevmark58]

The sanctuary mode is one of the features included in Dynamic Ambient Lighting section of the Tech Package.

View attachment 28408

In reading this, it does not appear Sanctuary mode is being removed from the GT. This says, "Sanctuary mode takes this experience (referring to Dynamic Ambient Lighting) furhter, enveloping you in a cocoon of tranquility....". So the lighting is enhanced by Sanctuary mode, it changes the ambient lighting to match the mode you're in. It doesn't say Sanctuary Mode is part of the Tech package. In my analysis, it's still on the GT models.

 

[Kevmark58]

You, too, are spot on. We also have a lot in common. I was an early adopter of Tesla. I bought a Model S in 2015, traded it in 2018 for a model X. Then I saw Lucid and drove it in 2022, I knew this was THE car. Plus I was disappointed that the newer models S and X were going in the wrong direction making the interior cheaper looking. Just an iPad on wheels.

I also have thousands of shares. As for Gravity, I’ll just wait to see how things stabilize over the next year.

I now wonder if this decision by Lucid will ultimately reduce orders. I’m sure they thought this through and made the decision they felt was best. Time will tell.

I love my AGT.!!!

I just want rid of my MX so bad. Only gets 180 miles, 75Kwh battery and just want something better. This was my answer and now I'm left wondering when the other show will drop? What's next to be elminated? I too have thousands of shares......I want them to succeed, but I also want them to build trust and be truthful and open, not the way this is being handled. It's way too Tesla and Musk like.......not to be trusted.

 

[msaunders9430]

First off, those of you who think that this will be offered as a future retrofit on your existing GGT, that is not going to happen. If you get a GGT without HUD, it will have a completely different dash without the big cutout for the HUD.

Basis and proof for this?
Even prototypes had shell for HUD.

 

[Bdr100]

Also, don’t expect Lucid to be very forthcoming on the real reasons for the HUD elimination on GGT. If they give people any hope that this is a temporary supply chain issue, it will keep some of the people considering jumping to DE to get HUD and also have a number of people delay their orders to wait for HUD to become available on GGTs early next year.

 

[hmp10]

You, too, are spot on. We also have a lot in common. I was an early adopter of Tesla. I bought a Model S in 2015, traded it in 2018 for a model X. Then I saw Lucid and drove it in 2022, I knew this was THE car. Plus I was disappointed that the newer models S and X were going in the wrong direction making the interior cheaper looking. Just an iPad on wheels.

I also have thousands of shares. As for Gravity, I’ll just wait to see how things stabilize over the next year.

I now wonder if this decision by Lucid will ultimately reduce orders. I’m sure they thought this through and made the decision they felt was best. Time will tell.

I love my AGT.!!!

Same here. Love the Lucid Air and have a large stock position in the company. And I am among the diehard fans of Lucid technology and products. But . . . the dichotomy between the engineering side of the house and the marketing side of the house emerges yet again in this HUD flap.

Lucid's powertrain technology is second to none, and their design chops are nothing to sneeze at, either. Their ability and inclination to communicate from the technology side of the house is amazing. The superb "Tech Talks", the parade of in-depth interviews with senior engineers and designers, and the on-site access they give to the automotive press is like nothing else I have seen in the automotive industry.

But communications from the marketing and sales side of the house is a morass of confusion, conflicting information from one salesperson to another, glitzy but light-on-content events (that often catch sales staff flat-footed), hyping of gimmicky features, and determined close-mouthedness on reasons for mid-course shifts. It's almost as if Dr. Jekyll built a car and hired Mr. Hyde to market and sell it.

 

[hmp10]

In reading this, it does not appear Sanctuary mode is being removed from the GT. This says, "Sanctuary mode takes this experience (referring to Dynamic Ambient Lighting) furhter, enveloping you in a cocoon of tranquility....". So the lighting is enhanced by Sanctuary mode, it changes the ambient lighting to match the mode you're in. It doesn't say Sanctuary Mode is part of the Tech package. In my analysis, it's still on the GT models.

It is nowhere listed in the description of the standard technology package, rather odd for a feature that Lucid has so heavily advertised if it's still there: