I think it is interesting that the media has really pushed hard to project the Lucid Air as a competitor to Tesla regarding the EV side of both companies. While, I will admit, maybe in 5 but more likely 10 years, this could be true, but currently, nothing could be further than the truth. They are both targeting very different audiences. While there are some overlaps, such as both appeal to EV enthusiasts, fast car lovers, and techno gadget folks, Lucid’s initial focus is on it’s redefined high-end luxury market, while Tesla does not. Lucid's chief competitors are Mercedes, BMW and Audi. If you do not agree with me, I would request that you review the February 2021 Lucid Investor Presentation which can be seen by just clicking HERE . It is an hour long but well worth the time to watch it if you wish to see the direction and understand the basis of where Rawlinson is taking the company.
I think the reason behind the media’s misrepresenting the Lucid vs Tesla issue is first to generate readership but also because they were floored by Lucid’s range, horsepower and charging speed along with its technology regarding core EV components. These components are the design of its battery pack, its small and light weight motor and transmission, its 900V energy structure and the inverter to support it, and its most remarkable bi-directional charger called the “Wunderbox”. No other EV company has such advanced set of technologies and this puts Lucid in a category by itself.
Tesla is so dominant in the EV market, it will take a decade (maybe even longer) before there is a real competitor to it, whether it is Lucid or someone else.
I think the reason behind the media’s misrepresenting the Lucid vs Tesla issue is first to generate readership but also because they were floored by Lucid’s range, horsepower and charging speed along with its technology regarding core EV components. These components are the design of its battery pack, its small and light weight motor and transmission, its 900V energy structure and the inverter to support it, and its most remarkable bi-directional charger called the “Wunderbox”. No other EV company has such advanced set of technologies and this puts Lucid in a category by itself.
Tesla is so dominant in the EV market, it will take a decade (maybe even longer) before there is a real competitor to it, whether it is Lucid or someone else.