Running to the press in less than 30 days might feel satisfying, but it rarely speeds up a resolution.
I’m not saying people shouldn’t share their experiences here. In fact, the forum is exactly the place to talk about frustrations, compare notes, and help each other get results. But let’s not pretend media escalation is a silver bullet.
Once the press gets involved, legal teams on both sides (Lucid and BofA) have to get looped in. What happens next? Everything slows down. Communications get lawyered. PR responses get vetted, then shelved. The companies go into risk mitigation mode, not problem-solving mode.
Instead of fixing the issue internally and improving the system holistically, resources get diverted to damage control.
To give a real-world example: My mom was legal counsel at a major utility company. One day, someone put out a “funny” sign in the cafeteria - Homer Simpson tripping in a nuclear plant on some green ooze with the caption “Be Safe in the Workplace.” Innocent enough? Not to legal. Because if anything ever went wrong at the actual nuclear site, that sign would’ve become an exhibit in court or a headline in the media.
It took five meetings, three law firms, and twenty lawyers to remove that sign from a breakroom table. Millions of dollars and countless hours were wasted not because it wasn’t important, but because the legal loop is slow, expensive, and reactive by design.
Just something to think about before escalating publicly. The better fix might be through persistent internal advocacy - advocacy on this forum, which by Lucid showing up here and contacting people directly shows that they were in this process.
A PR battle that turns every issue into a liability solves nothing.
Just my two cents.
