I received a marketing email from Lucid this morning. Just for the helluvit I decided to reply with this. Unsure if anything will come of it but it can’t hurt.
Hello Team Lucid -
As a shareholder I feel compelled to write this email regarding leases and more specifically the lease return process that BOA is engaging in.
Love the aggressive lease pricing. Horrified to read that BOA is treating customers horribly upon lease returns - even customers that turn around and lease a new Air or Gravity.
Here is a sampling. I’m a member at this site along with many enthusiastic owners.
Hi all. I was a happy lessee of a 2023 Lucid Air Grand Touring. Great car. I just turned it in last week, after a short 18 month lease. Today I received my lease end bill. Curious what the crowd here thinks of these Lease Turn in fees... I've leased many luxury cars, and this is the first time I have seen what I would call petty / minor wear listed as Excessive Wear and Tear. Perhaps I need to adjust my expectations going forward?
First we have the windshield, which apparently has 3 very small chips from rocks. See three images attached of the "Excessive Wear and Tear" on the...
None of this is good for LCID. A long and successful career in sales and marketing has taught me that it’s more cost effective to take care of your customers than saving a few dollars and angering them.
I understand that it is BOA and not Lucid handling the returns but you should work with them and get this fixed ASAP.
Lifted the following from Inc. for brevity but it nicely illustrates the point:
“
Here’s the ratio: It takes roughly 40 positive customer experiences to undo the damage of a single negative review. The ratio is derived from a combination of human behavior, math, and logic. Here’s how I discovered it:
A customer who has a negative experience is highly likely to share that experience by leaving a bad review.
A customer who has a positive experience, on the other hand, is unlikely to leave a good review. In my experience, only one in 10 happy customers leaves a good review.
Your company or product rating (typically out of five stars) reflects an overall average of good and bad reviews. So if your goal is to maintain an overall rating of four stars, you’ll need four five-star reviews to make up for every one-star review.
Assuming that only one of every 10 happy customers leaves a positive five-star review, and knowing that it takes four five-star reviews to make up for each one-star review, you can figure it takes 40 positive customer experiences to make up for a single bad review.
All of this makes for a good-to-bad review ratio that is virtually impossible to ignore. I’ve witnessed this firsthand with my company, and it increases the importance of getting great reviews by providing great customer experiences.”