Sunsetting the $7500 subsidy from taxpayers wasn't gonna impact the Gravity much anyway (it's over the $80k cap, except for the lease loophole). But it'll make the next "affordable" model even harder to accomplish.Yes, I think there is necessary dilution coming, but ultimately, they will absolutely at least get to the point where they get mid-size into production considering so much engineering is likely done. Whether they can scale that with service is the true life or death moment...on top of being sort of 6-9 months behind where most thought they would be with the Gravity, although this year has not been kind of any automaker. Go try to configure a new Model X in the Tesla configurator with an $1800 month lease and try to feel like that is a smart decision...
the issue is the majority of luxury buyers are clearly not gravitating to lucid. Lucid NEEDS the middle class thats younger and into spending a little more on a younger brand and dealing with "quirks and certain lower quality".Sunsetting the $7500 subsidy from taxpayers wasn't gonna impact the Gravity much anyway (it's over the $80k cap, except for the lease loophole). But it'll make the next "affordable" model even harder to accomplish.
Luxury buyers have the money to pay $100k+ and not sweat $7500. Different matter for middle class buyers tho.
Actually, the Lucid Air was the number one selling vehicle in its class beating both BMW and Mercedes. So while I agree with you that getting a great mid-sized / mid-priced vehicle out there for the masses is vital to Lucid’s success, they are doing exceptionally well in the luxury segment given their limited product line…the issue is the majority of luxury buyers are clearly not gravitating to lucid. Lucid NEEDS the middle class thats younger and into spending a little more on a younger brand and dealing with "quirks and certain lower quality".
where are those numbers b/c if your comparing one single car to an entire brand I HIGHLY doubt that is accurate. I think i saw lucid sold over 850 cars in total in June, mercedes group sold around over 540000 between april to june. I am curious what your comparing?Actually, the Lucid Air was the number one selling vehicle in its class beating both BMW and Mercedes. So while I agree with you that getting a great mid-sized / mid-priced vehicle out there for the masses is vital to Lucid’s success, they are doing exceptionally well in the luxury segment given their limited product line…
where are those numbers b/c if your comparing one single car to an entire brand I HIGHLY doubt that is accurate. I think i saw lucid sold over 850 cars in total in June, mercedes group sold around over 540000 between april to june. I am curious what your comparing?
I do believe this gets lost in all the conversations about software here.Yes. That said, I have been very impressed with the progress they have made this year. With each update I have gotten more features and a more stable experience (except for that one in May!). They have a bit further to go, but really the basic functions are pretty good and approaching reliability that could satisfy a non-enthusiast.
tough to go class for class unfortunately b/c those other brands have vehicles that in the dealer, people upgrade or downgrade based on pricing. I understand what your saying, but even that article tries to compare the tesla model s. I mean its the same car for like over 10 years I think.Comparing vehicle class to vehicle class
EV to EV, but nobody needs to buy an EV. Plenty of people are happy to get the next E Class or 5 series or whatever and not worry about electric at all. Those are the ones that have to be converted, not just the folks who are already convinced that EV is the only way, because that is a very limited demographic.![]()
The Lucid Air is crushing the competition as the best-selling luxury EV sedan in the US
Lucid’s electric sedan can drive further, charge faster, and packs more advanced tech than most of the competition. That might...electrek.co
See this is what im saying, I agree completely. Middle class pricing is so important b/c younger generations just tend to not be so brand oriented. Pricing and how the car drives(or drives itself nowadays) is a big deal, especially how the cost of things are.I think one key hurdle is many folks in the luxury market aren’t interested in learning about a new brand. Period.
They’ve always bought Mercedes, for example, they now want an EV, so they get a Mercedes EV. That’s it. They’re not into mi/kwh, efficiency, engineering, software, etc. Same is true for most folks who buy Teslas now. I have a few die hard Mercedes and BMW loyalist friends who are open to EVs from their brand. That said, after driving my Gravity, they do seem to shift their mindset…and then they say “I don’t think Lucid will stay in business…” and they quickly drop it. I don’t think advertising alone gets them there though. You have to experience it.
So how can Lucid break in there? Maybe the mid size folks are less loyal and/or more interested in other cars. Look at the Model Y - that thing is ubiquitous now. I am 100% certain Lucid can make a better product for close to the same price - but it may be too late given credits are going away and that mid market is saturated with 3s and Ys…
Tesla got a LOT of free publicity by effectively being the first. Lucid doesn’t and won’t get that. In a way, the Rivian R1s were “firsts” too and got some publicity for it.
The Rivian R2 will give us a hint of what demand will be like at the mid level beyond the Y. However, I am quite certain Tesla can push the price on the Y even lower, making life very hard for a post tax credit Lucid…KSA has to be in for the long haul - another 5+ years, I think.
And Tesla had (and still has, although not as much now) an army of free social media pushers doing their advertising for them. Largely to pump the stock. Lucid doesn't have that either.Tesla got a LOT of free publicity by effectively being the first. Lucid doesn’t and won’t get that. In a way, the Rivian R1s were “firsts” too and got some publicity for it.
Let's not forget John McCain, quoting Charman Mao:It's also always darkest before the end.
Oh to have a functional crystal ball to know which it's gonna be for Lucid. Fingers crossed.
Top selling cars within class, not the entire brand. Fair point. That said, Lucid’s model is outselling all models within the same class from Mercedes and BMW.where are those numbers b/c if your comparing one single car to an entire brand I HIGHLY doubt that is accurate. I think i saw lucid sold over 850 cars in total in June, mercedes group sold around over 540000 between april to june. I am curious what your comparing?
Is Lucid outselling Mercedes/BMW just in the US or worldwide?Top selling cars within class, not the entire brand. Fair point. That said, Lucid’s model is outselling all models within the same class from Mercedes and BMW.
Dunno! But I imagine that was US data given that Lucid only operates in a few countries…Is Lucid outselling Mercedes/BMW just in the US or worldwide?
Logic says not worldwide as many market doesn't have Lucid and it is just picking up in Germany.Is Lucid outselling Mercedes/BMW just in the US or worldwide?
That's my assumption as well.Dunno! But I imagine that was US data given that Lucid only operates in a few countries…