It's Always Darkest Before the Light...

It's also always darkest before the end.

Oh to have a functional crystal ball to know which it's gonna be for Lucid. Fingers crossed.
 
Yes, I think there is necessary dilution coming, but ultimately, they will absolutely at least get to the point where they get mid-size into production considering so much engineering is likely done. Whether they can scale that with service is the true life or death moment...on top of being sort of 6-9 months behind where most thought they would be with the Gravity, although this year has not been kind of any automaker. Go try to configure a new Model X in the Tesla configurator with an $1800 month lease and try to feel like that is a smart decision...
Sunsetting the $7500 subsidy from taxpayers wasn't gonna impact the Gravity much anyway (it's over the $80k cap, except for the lease loophole). But it'll make the next "affordable" model even harder to accomplish.

Luxury buyers have the money to pay $100k+ and not sweat $7500. Different matter for middle class buyers tho.
 
Sunsetting the $7500 subsidy from taxpayers wasn't gonna impact the Gravity much anyway (it's over the $80k cap, except for the lease loophole). But it'll make the next "affordable" model even harder to accomplish.

Luxury buyers have the money to pay $100k+ and not sweat $7500. Different matter for middle class buyers tho.
the issue is the majority of luxury buyers are clearly not gravitating to lucid. Lucid NEEDS the middle class thats younger and into spending a little more on a younger brand and dealing with "quirks and certain lower quality".

I love our lucid, but i can see alot of issues in craftmanship and quality vs a more loaded e class or s class in this price bracket. They need to figure out how to keep the llease prices current without the 7500 credit which will help move units, which ultimately is what will help the stock price move.
 
the issue is the majority of luxury buyers are clearly not gravitating to lucid. Lucid NEEDS the middle class thats younger and into spending a little more on a younger brand and dealing with "quirks and certain lower quality".
Actually, the Lucid Air was the number one selling vehicle in its class beating both BMW and Mercedes. So while I agree with you that getting a great mid-sized / mid-priced vehicle out there for the masses is vital to Lucid’s success, they are doing exceptionally well in the luxury segment given their limited product line…
 
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