- Joined
- Mar 7, 2020
- Messages
- 4,248
- Location
- Naples, FL
- Cars
- Model S Plaid, Odyssey
- DE Number
- 154
- Referral Code
- 033M4EXG
I have a reservation for both a Lucid Air Dream Edition and a Rivian R1S SUV and participate in the forums for both.
The Lucid Air is hitting the market ahead of Rivian's two launch vehicles. The Lucid Air has gotten extensive coverage from the mainstream automotive press (such as "Car & Driver" and "Motor Trend"), which have gone along on convoy range tests and observed race track time trials (where Lucid set several records), and were well represented at the September 9, 2020 reveal. EV internet channels with large followings, such as "E for Electric", "Transport Evolved", "InsideEVS", "Fully Charged", "Electroheads", etc. have each run multiple, lengthly, and highly-complimentary segments on the Air. Not a day goes by without a couple of YouTube videos on the Lucid Air going up (not counting the recent explosion of SPAC videos obsessing about a stock offering). Lucid has finally launched a national TV ad campaign.
Moreover, Lucid has recently won two prestigious awards: the Forbes Transportation Award for Best Product 2020 and the Chicago Athenaeum Good Design Award for 2020. Also, Lucid picked up the Overall Electric Vehicle of the Year award from the newly-established AutoTech Breakthrough Awards.
Rivian is also getting a lot of attention, but nothing exceeding Lucid in this regard, or even matching it in some cases. Yet the principle Rivian forum is hopping with activity while crickets are chirping on this one.
The 20 most active members on the Rivian forum have averaged 481 posts apiece. Two members have exceeded 1200 posts each. There were ten new posts yesterday on the forum (despite Super Bowl). There has not been a post on this forum since last Thursday. The post prior to that one was four days earlier.
What gives here?
Is the potential Lucid customer base really that much smaller than Rivian's?
Do age and economic demographics make potential Lucid buyers less internet-oriented?
Is a Lucid Air sedan that much less appealing than a Rivian pickup or SUV?
Is Lucid just not resonating with the EV-buying public?
Has having Saudi Arabia as a principal investor in Lucid instead of Amazon and Ford as principal investors in Rivian suppressed interest in Lucid?
I just don't get it.
The Lucid Air is hitting the market ahead of Rivian's two launch vehicles. The Lucid Air has gotten extensive coverage from the mainstream automotive press (such as "Car & Driver" and "Motor Trend"), which have gone along on convoy range tests and observed race track time trials (where Lucid set several records), and were well represented at the September 9, 2020 reveal. EV internet channels with large followings, such as "E for Electric", "Transport Evolved", "InsideEVS", "Fully Charged", "Electroheads", etc. have each run multiple, lengthly, and highly-complimentary segments on the Air. Not a day goes by without a couple of YouTube videos on the Lucid Air going up (not counting the recent explosion of SPAC videos obsessing about a stock offering). Lucid has finally launched a national TV ad campaign.
Moreover, Lucid has recently won two prestigious awards: the Forbes Transportation Award for Best Product 2020 and the Chicago Athenaeum Good Design Award for 2020. Also, Lucid picked up the Overall Electric Vehicle of the Year award from the newly-established AutoTech Breakthrough Awards.
Rivian is also getting a lot of attention, but nothing exceeding Lucid in this regard, or even matching it in some cases. Yet the principle Rivian forum is hopping with activity while crickets are chirping on this one.
The 20 most active members on the Rivian forum have averaged 481 posts apiece. Two members have exceeded 1200 posts each. There were ten new posts yesterday on the forum (despite Super Bowl). There has not been a post on this forum since last Thursday. The post prior to that one was four days earlier.
What gives here?
Is the potential Lucid customer base really that much smaller than Rivian's?
Do age and economic demographics make potential Lucid buyers less internet-oriented?
Is a Lucid Air sedan that much less appealing than a Rivian pickup or SUV?
Is Lucid just not resonating with the EV-buying public?
Has having Saudi Arabia as a principal investor in Lucid instead of Amazon and Ford as principal investors in Rivian suppressed interest in Lucid?
I just don't get it.