How is the Press Responding to the opening of Gravity Orders?

[WeighingGravity]

I also don’t think spruiking the Dream Edition to the world is the smart play at the moment. Reports will go from Gravity being $95K to $140K putting Lucid straight back in the stigma it took so long to get out of: “they’re too expensive”

Interesting point. Could lend credence to the viewpoint that DE won't leapfrog GT in the delivery queue.

 

[Bobby]

I also don’t think spruiking the Dream Edition to the world is the smart play at the moment. Reports will go from Gravity being $95K to $140K putting Lucid straight back in the stigma it took so long to get out of: “they’re too expensive”

Agree.

 

[borski]

Has anyone seen any mention in the automotive press of the Gravity Dream Edition? I can find nothing from the major outlets -- only a couple of social media threads with a good chunk of the usual misinformation.

Even a "Motor Trend" update three days ago about Gravity specs and pricing made no mention of the Dream Edition. And "Motor Trend" has always been among the first to know what's coming from Lucid.

Has the lapse of four months since orders opened with no sign of significant delivery numbers just caused the automotive press to quit watching Lucid for the time being?

There’s been no press release about it, and it’s being slow-rolled to orderholders, and I suspect that’s very intentional.

I don’t think it’s that the press has “moved on” but that it hasn’t made a big splash with the DE, on purpose, for the same reasons others stated above.

 

[hmp10]

There’s been no press release about it, and it’s being slow-rolled to orderholders, and I suspect that’s very intentional.

I don’t think it’s that the press has “moved on” but that it hasn’t made a big splash with the DE, on purpose, for the same reasons others stated above.

I figured something like that is what's going on from Lucid's end, and it makes sense. It could actually piss off some customers who feel they're being treated as second-class citizens compared to Lucid owners.

But I'm just surprised that the press hasn't picked up something from social media and run with it a bit.

 

[Adnillien]

I figured something like that is what's going on from Lucid's end, and it makes sense. It could actually piss off some customers who feel they're being treated as second-class citizens compared to Lucid owners.

Since the initial invites to order a Gravity DE went to Gravity reservation holders and Air DE owners at the same time, it is hard to see how Gravity only customers are going to feel like second-class customers.

 

[Blue Lectroid]

At some point in time if nothing is moving the press just moves on. Plenty of other models coming out or actually delivering that they can review, report on etc.

Lucid might believe that silence is the best option, but clearly, all interest from the media has been lost as a result. The entire “Road to Gravity” was a great momentum builder until production began. All that hype that was built has effectively been thrown out the window, leaving Lucid to start over whenever it decides to launch another Gravity marketing campaign. As an owner and hyped for the new model, it was exciting to see before it all fizzled out. However, as an investor, I can’t help but feel that it was a waste of money building up a campaign to then abruptly stop when it actually came to deliver and need to probably start over again.

I also don’t think spruiking the Dream Edition to the world is the smart play at the moment. Reports will go from Gravity being $95K to $140K putting Lucid straight back in the stigma it took so long to get out of: “they’re too expensive”

Completely agree with you on this!

 

[hmp10]

Since the initial invites to order a Gravity DE went to Gravity reservation holders and Air DE owners at the same time, it is hard to see how Gravity only customers are going to feel like second-class customers.

Oh, yeah. Forgot about that.

 

[hmp10]

I've heard several mentions of a "press week" being conducted last week for auto reviewers to test drive production Gravities. This is the event in which Jordan Schiefer and Tom Moloughney said "Out of Spec Motoring" was not allowed to participate because there was no room for them. (Moloughney and "Out of Spec" had been given a production Gravity the week before for charge testing.)

So I woke up this bright Monday morning hoping to see some test drive reviews (either written or video) pop up from the event.

But . . . crickets.

Did I not understand what "press week" was? Or is there still a press embargo in effect? Or are the reviews just tied up in editing (something "Out of Spec" doesn't always spend much time doing)?

Also, Lucid said customer cars were going into production by end of this month (two weeks away). Has anyone here who placed a Gravity order received a call to confirm final order details?

 

[Adnillien]

I think that the press drives are still going on this week. I am expecting the embargo to lift at the end of the week. But it is all speculation.

 

[bryway]

I think that the press drives are still going on this week. I am expecting the embargo to lift at the end of the week. But it is all speculation.

Or the media could be embargoed until deliveries resume. Rather way, that’s just another week or two.

 

[Pragmatic]

Building buzz before you are delivering cars, or have cars available to test drive is counter productive for anyone other than the enthusiast.

Better the reviews show up when vehicles are available at showrooms.

 

[hmp10]

Or the media could be embargoed until deliveries resume. Rather way, that’s just another week or two.

Building buzz before you are delivering cars, or have cars available to test drive is counter productive for anyone other than the enthusiast.

Better the reviews show up when vehicles are available at showrooms.

I disagree with the last comment.

This is why I'm so antsy about these press reviews. I don't know when the call will come for final configuration on our Dream order. If cars for customers will really go into production by the end of the month, calls to some order holders will soon be starting . . . if they haven't already.

But with no production cars in showrooms to see or to test drive, I am anxious to garner as much information as I can from reviewers I trust about wheel/tire choices relating to range, comfort, and ride and to see the vehicles filmed in as many lighting conditions as possible to figure out what I can about color choices.

The only real utility of test drives this near start of deliveries is to use them as a proxy for actually seeing and driving cars at Design Studios. It would almost feel
insulting if Lucid were to withhold press reviews until after final configuration decisions have to be made. It would be as if Lucid did not want customers to have as much information as they could.

And Lucid has long been building as much buzz for the Gravity as it could, beginning with the L.A. Auto Show in November 2023; the highly-hyped delivery event on December 30, 2024; the late prototype test drives by "Out of Spec", Jason Cammisa, "The Autopian", and "Motor Trend" in January of this year; the splashy NYC event a couple of weeks ago; and the "Out of Spec" and "State of Charge" charging reviews just last week.

Why, after this steady beat of buzz building, suddenly put the brakes on just as deliveries are about to begin?

 

[HC_79]

If cars for customers will really go into production by the end of the month, calls to some order holders will soon be starting . . . if they haven't already.

I'd be surprised if ONE person in here isn't on the list for an April delivery so either people are keeping their mouth shut or it's not happening. For an end of month delivery orders would have needed to be locked probably last week at the latest.

I’ll reserve judgment until the end of the month, but if Lucid misses this delivery timeline, I’m at a loss to understand what’s going on. They should honestly disclose the underlying issue causing the delay at that point.

 

[Wulf0123]

The referral store has a production factory tour for April 24th. If nothing else someone is bound to go and be able to report back if gravities are coming off the line

 

[hmp10]

I'd be surprised if ONE person in here isn't on the list for an April delivery so either people are keeping their mouth shut or it's not happening. For an end of month delivery orders would have needed to be locked probably last week at the latest.

I’ll reserve judgment until the end of the month, but if Lucid misses this delivery timeline, I’m at a loss to understand what’s going on. They should honestly disclose the underlying issue causing the delay at that point.

It might depend on which Gravities are the first to go into production. Dream Editions are fully-optioned and only come with three exterior and two interior color choices, so Lucid could probably put some of them into production without risking no one to take them. If Grand Tourings are first off the line, things get a lot more complicated.

In any case, I'd be surprised by any April customer deliveries. Lucid said only that customer cars would go into production at the end of April, not that any would be delivered by then. If I remember correctly, they said the first two weeks of April would be building cars for press drives, and the last half of April would be building cars for Design Studios. And I haven't heard any definitive word of Design Studios giving a firm date for display / test drive cars to arrive. The three Florida Studios are all saying "probably sometime in May".

 

[HC_79]

It might depend on which Gravities are the first to go into production. Dream Editions are fully-optioned and only come with three exterior and two interior color choices, so Lucid could probably put some of them into production without risking no one to take them. If Grand Tourings are first off the line, things get a lot more complicated.

In any case, I'd be surprised by any April customer deliveries. Lucid said only that customer cars would go into production at the end of April, not that any would be delivered by then. If I remember correctly, they said the first two weeks of April would be building cars for press drives, and the last half of April would be building cars for Design Studios. And I haven't heard any definitive word of Design Studios giving a firm date for display / test drive cars to arrive. The three Florida Studios are all saying "probably sometime in May".

"We have nearly completed building vehicles for studios and test drives and expect them to begin arriving at our locations across the U.S. beginning in April"

"For early customers eagerly awaiting their Lucid Gravity delivery, we plan to begin delivering additional vehicles at the end of April."

Spoken from the man himself here

So.... apart from New York, what Studios have gotten test vehicles? Given we're mid April you'd expect some to have stated showing up by now.

 

[Adnillien]

Maybe I don't remember correctly but I thought Marc Winterhoff said resume customer deliveries by the end of April. I was talking to the Scottsdale studio manager this weekend and asked what he had heard on having a production showroom car and his response was that he wanted to ask me since I sometimes hear rumors like that before he does. Lucid is keeping it quiet internally.

 

[borski]

I've heard several mentions of a "press week" being conducted last week for auto reviewers to test drive production Gravities. This is the event in which Jordan Schiefer and Tom Moloughney said "Out of Spec Motoring" was not allowed to participate because there was no room for them. (Moloughney and "Out of Spec" had been given a production Gravity the week before for charge testing.)

So I woke up this bright Monday morning hoping to see some test drive reviews (either written or video) pop up from the event.

But . . . crickets.

Did I not understand what "press week" was? Or is there still a press embargo in effect? Or are the reviews just tied up in editing (something "Out of Spec" doesn't always spend much time doing)?

Also, Lucid said customer cars were going into production by end of this month (two weeks away). Has anyone here who placed a Gravity order received a call to confirm final order details?

You know, the point of an embargo is that no information is released prior to the lifting of the embargo… lol

 

[hmp10]

You know, the point of an embargo is that no information is released prior to the lifting of the embargo… lol

Yes, but I thought the embargo might have ended over the weekend, as this was referred to as a "press week", not "press weeks".

 

[zoomzoom]

Yes, but I thought the embargo might have ended over the weekend, as this was referred to as a "press week", not "press weeks".

Agree - it has been enormously frustrating to have such terrible communication about ANY sort of updates.

At the risk of revealing my own pathology, I find myself refreshing this forum and other websites 58 times per day hoping for ANY new content or information. Truly maddening to have radio silence.