How is the Press Responding to the opening of Gravity Orders?

[WeighingGravity]

I also don’t think spruiking the Dream Edition to the world is the smart play at the moment. Reports will go from Gravity being $95K to $140K putting Lucid straight back in the stigma it took so long to get out of: “they’re too expensive”

Interesting point. Could lend credence to the viewpoint that DE won't leapfrog GT in the delivery queue.

 

[Bobby]

I also don’t think spruiking the Dream Edition to the world is the smart play at the moment. Reports will go from Gravity being $95K to $140K putting Lucid straight back in the stigma it took so long to get out of: “they’re too expensive”

Agree.

 

[borski]

Has anyone seen any mention in the automotive press of the Gravity Dream Edition? I can find nothing from the major outlets -- only a couple of social media threads with a good chunk of the usual misinformation.

Even a "Motor Trend" update three days ago about Gravity specs and pricing made no mention of the Dream Edition. And "Motor Trend" has always been among the first to know what's coming from Lucid.

Has the lapse of four months since orders opened with no sign of significant delivery numbers just caused the automotive press to quit watching Lucid for the time being?

There’s been no press release about it, and it’s being slow-rolled to orderholders, and I suspect that’s very intentional.

I don’t think it’s that the press has “moved on” but that it hasn’t made a big splash with the DE, on purpose, for the same reasons others stated above.

 

[hmp10]

There’s been no press release about it, and it’s being slow-rolled to orderholders, and I suspect that’s very intentional.

I don’t think it’s that the press has “moved on” but that it hasn’t made a big splash with the DE, on purpose, for the same reasons others stated above.

I figured something like that is what's going on from Lucid's end, and it makes sense. It could actually piss off some customers who feel they're being treated as second-class citizens compared to Lucid owners.

But I'm just surprised that the press hasn't picked up something from social media and run with it a bit.

 

[Adnillien]

I figured something like that is what's going on from Lucid's end, and it makes sense. It could actually piss off some customers who feel they're being treated as second-class citizens compared to Lucid owners.

Since the initial invites to order a Gravity DE went to Gravity reservation holders and Air DE owners at the same time, it is hard to see how Gravity only customers are going to feel like second-class customers.

 

[Blue Lectroid]

At some point in time if nothing is moving the press just moves on. Plenty of other models coming out or actually delivering that they can review, report on etc.

Lucid might believe that silence is the best option, but clearly, all interest from the media has been lost as a result. The entire “Road to Gravity” was a great momentum builder until production began. All that hype that was built has effectively been thrown out the window, leaving Lucid to start over whenever it decides to launch another Gravity marketing campaign. As an owner and hyped for the new model, it was exciting to see before it all fizzled out. However, as an investor, I can’t help but feel that it was a waste of money building up a campaign to then abruptly stop when it actually came to deliver and need to probably start over again.

I also don’t think spruiking the Dream Edition to the world is the smart play at the moment. Reports will go from Gravity being $95K to $140K putting Lucid straight back in the stigma it took so long to get out of: “they’re too expensive”

Completely agree with you on this!

 

[hmp10]

Since the initial invites to order a Gravity DE went to Gravity reservation holders and Air DE owners at the same time, it is hard to see how Gravity only customers are going to feel like second-class customers.

Oh, yeah. Forgot about that.