I don't think they need to.
I'm no Lucid fan, but the idea that they owe some sort of public penance that will certainly be used against them anyways, I just never understood it. What would they even say?
I mean it was a mistake, a stupid one, not unexpected given their current challenges, but what more do they need to do? Whip the guy that clicked "submit"?
I've had a lot of issues with Lucid, and I document them and talk about them here -but- I don't think particular people/teams need to be named and shamed anywhere. They're just doing their job best they can. I'm 100% ok saying, for example "XYZ Service Center Broke my Roof", but I'm never going to say the name of anyone there who worked on it, they have the right to be anonymous at their jobs.
I don't mean public shaming. That's not the goal.
I think most of us who own a Lucid agree that Lucid is an innovator and leader in power train, efficiency and cabin utilization. Those are their key selling points. These eye-candies get people interested in acquiring a Lucid car. And most of us were/are in that category.
Now, once you start owning the vehicle, while you still enjoy the power, the efficiency, and the cabin, you start to encounter daily annoyances such as FOB, entry problems, navigation problems, botched SW updates, the car kept asking for your PIN, efficiencies that are exaggerated, service center problems, promised features you paid extra for but were never delivered. All of these factors contribute to the poor resale value of Lucid cars thus, giving existing owners pause whether they would buy another Lucid.
Before anyone respond by saying "fast depreciating is a generic EV problem", I beg to differ. My 2023 Rivian R1S, purchased for ~65% the cost I paid for my Lucid 1 year after I purchased the Lucid, is worth significantly more than my Lucid at resale at today's market.
Unlike many of their competitors, Lucid 's portfolio is rather thin. Lucid has Air, Gravity, and (maybe Cosmo). In contrast, Rivian, as a US competitor, has R1S/R1T/R2, Amazon delivery vehicles, VW, and a SW business. Rivian will likely also get a much bigger slice of Uber's self-drive taxi than Lucid.
In my humble opinion, Lucid is at risk staying as an independent EV manufacturer.
Circling back to the original point:
> I am not looking for Lucid to make a public apology, shaming them, and have someone fall on his/her sword. By acknowledging their lapses AND assuring the owners they are embracing well-proven methodologies of root-causing their snafus and enhancing their efforts in validation, it helps to motivate owners/perspective buyers to give them a chance to get to the promise land!