Basically articles says Lucid is not like any other startup EV manufacturer. Though production in 2023 was way off, and burning cash, these are investments into the future. 2 new models coming.
Talks about how Peter started of at Jaguar, went to Lotus, then Tesla. Talks about world beating EV tech in lucid, efficiency, range, space. But the problem is, car is too well engineered, too clever that people don’t notice. BMW couldn’t sell its i3. Honda insight? Mercedes A class? Audi A2- other cars that had the same problem.
Peter accepts the fact that 6000 cars sold in 2023 was not good. Many still don’t know the company exists. High interest rates, macroeconomics didn’t help.
Porsche is the most profitable car company, range 50k to 250k- this is what Lucid aspires to be. But for volume cheap car, they will license. Interestingly, Peter mentioned lucid tech can be used for both hydrogen fuel cars and hybrids. He wouldn’t have been able to build a car like this at Jaguar- he has full reign at Lucid.
Author took a ride in a Gravity prototype, says ride quality shames a Range Rover and packaging takes advantage of what we were promised in EV’s, unlike Tesla or Rivian. Air Saphire is like a love child between a Jaguar XJ, BMW M car and a Porsche.
In conclusion, author says you would be heartbroken if you were in charge of a company building a car this well sorted, and the world failed to notice until it is too late!