I recently saw some statistics reported on a couple independent Apple News sites that 38% of buyers of ICE cars consider CarPlay a must-have and 25% of EV buyers. Add to this Apple Music has a ~31% of the US market and Tidal has a 0.5% market share, Lucid should be communicating their Apple roadmap around this to existing and potential new customers. I don't expect a feature just released days ago to be available on day 1 in the Lucid, but I do want to hold Lucid's feet to the fire around their communication. Apple has announced Atmos available through CarPlay, 25% of EV buyers believe it's a deal-breaker and of course would expect Atmos through CarPlay to be available or at the very minimum some communication from Lucid that it will be available in a future software update.
Apple Music has over 33M subscribers in the US, Tidal has 721K. I understand before this announcement Tidal and USB were the only games in town, but that still begs the question given Apple Music's market share and the fact 25% of EV buyers consider things like this a deal-breaker, why Lucid didn't put a priority on a native Apple Music app like Mercedes and others. Their ROI on this would be huge.
To ask this 25% to run out and get a Tidal subscription just to listen to Atmos in this car and pay yet another monthly subscription is something most of the 33M Apple Music subscribers will be unwilling to do, including me. Keep in mind globally, Apple Music has around 100M subscribers. Lucid's priority from a sound system perspective should be on getting this going ASAP and communicating something to the masses while we wait.