So just to look at the new Lucid customer journey...
1. go to website
2. Ah, an autoplay of Kylie Jenners boyfriend that got snubbed on the grammies for making fun of art and ballet. Kinda judgy but ok.
3. click on Lucid Gravity
4. click on Available Now
5. greated with: We couldn't find an exact match
6. oh okay what does that mean? Oh nothing available for two weeks I guess? I hadn't even set a filter yet, so i had to check a box that said available in 2 weeks? hm
7. "$7,500 Lucid Credit for Lease, $5,000 Lucid Credit for Cash and LUCID_CREDIT_LOAN Lucid Credit for Loan"
...okay there's a misspelling or some broken code or something right there ok lets see...
8."Must take delivery within 7 days of vehicle being ready for delivery and by 4/30/2026 at 11:59 p.m. ET at the latest."
...which is it? how long is shipping? If car ships in 2 weeks and that's 4/21 at the soonest does that mean they will have it to me anywhere by 4/30? There is no time estimate anywhere!
9. I'm still confused. Ah! An odd phone number! *click* *click* really? no click to call in 2026?! and broken code in the same box? oof
10. It's 2026, maybe theres a chat agent or an email contact link I can click on??
11. nope. nothing.
...guess I'll call and leave a message?
Compare to Rivian:
1. click Shop Now
2. Ah! That's the one I want. Click.
3. Here's all details.
4 Based on my location, I will get it in less than a week!
5. Buy Rivian
-or-
5. I want to talk to someone. Oh look! I can remember that: 1-833-RIVIANQ. That's easy. And a contact button!
Compare to Tesla:
1. Click Vehicles
2. Click Model Y
3. Make $250 downpayment with Apple Pay
4. remember Elon Musk still owns them
5. buy literally anything else
For real tho, how much is this bad sales experience hurting them and why can't they fix it?