On the one hand, this shouldn’t be surprising. In the configurator, there’s always been this weird section called “Look” that only has one option. Of course this was always planned.
On the other hand, does Lucid really need to be making production any more complicated at this point? I’d say save the extra options for next year, and get multiple lines going so you can ship the two trims you’ve been promising all year.
I guess they know what they are doing. There will always be a segment of the audience that wants to do this sort of mod, anyway. Might as well not leave that money on the table?
At 6k a pop, it sure does bring in some extra revenue.
I would have thought offering custom wraps or PPF or something would be even more profitable. But then again, the quality assurance on that is going to be tougher.