New Ad Campaign

[Cosmo Cruz]

For those of us old enough VW ran a whole series of clever / funny adverts. with their beetle. They had a sunroof adv. with Wilt Chamberlain driving the car with his head sticking out above the car. Can't find it but this was the joke:

They also showed how water-tight the bug was by showing it floating

... a famous bit because the joke was "If Ted Kennedy drove a VW he'd be president."

(refers to this ^ where his mistress drowned when he drunkenly missed the bridge and the car sunk).

It's true. You couldn't close the door on a beetle without cracking a window open or you'd blow your eardrums out. I learned to drive on a series of beetles, also learned how to "hot-wire" a car on one, and what understeer and snap oversteer is. Early VW experiences were practice for driving a 911 at 90 mph backwards into the woods. I understand Porsche has fixed this problem ? You hardly ever see a 911 deep in the woods anymore.

 

[Cosmo Cruz]

waiting for a Gravity adv. something to do with the international space station or space walking or black holes or something .... there must be a joke there somewhere. The world is not funny anymore. Where have all the Mad Men gone ? Something about the Lucid Gravity attracting a black hole ? That would get my attention.
The Lucid Gravity: a force of nature.

 

[brianalbery]

I absolutely LOVED this ad! I showed it to my wife who was reluctant to let me sell my Tesla and buy a Lucid. She said it gave her goosebumps and immediately shared it with her sister who was asking about my new car. I think this is the beginning of what has been a long time coming. Wake up AMERICA time! The Lucid is the best Damn car in America and it’s time people took a notice!

 

[Vette2Lucid]

Way to go, Lucid! The ad reminds me of what is perhaps my all-time favorite, which made me even prouder to be a Corvette owner. Remember this one?

 

[Vette2Lucid]

Way to go, Lucid! The ad reminds me of what is perhaps my all-time favorite, which made me even prouder to be a Corvette owner. Remember this one?

I just noticed, the "USA" rocket clip at 0:25 in the Lucid ad is the same clip at 0:24 in the Vette ad. And yeah, it still works!

 

[MJAir23TheGoat]

My take, they definitely need some different creative thinking within the marketing group. A more hands on versus some attempt at a “catch phrase”
95% of buyers don’t even know what lucid is or who makes it. Hopefully, with the introduction of the gravity, potential customers will become more aware. More hands on approach would be a nice move. Good news stock has seen a nice bump since dropping under the $2 mark.

 

[PhotoEye]

My take, they definitely need some different creative thinking within the marketing group. A more hands on versus some attempt at a “catch phrase”
95% of buyers don’t even know what lucid is or who makes it. Hopefully, with the introduction of the gravity, potential customers will become more aware. More hands on approach would be a nice move. Good news stock has seen a nice bump since dropping under the $2 mark.

This is the BEGINNING of a CAMPAIGN, not a stand-alone (bolding for emphasis only, not screaming). But, don't make the market wait too long for the follow-up details. They need to come very soon and be sustained or the bold statement will quickly fizzle.

 

[RM-S8]

Naah, not even close comparing to one of the best ads ever... newest Jaguar ad.
In Jaguar you have a fantastic, new color (pink), just to quote Birdcage https://getyarn.io/yarn-clip/09719654-9c6a-4034-b4c2-790844fa6a3d
and an alabaster toilet seat.
Lucid can't beat that.

 

[xponents]

Naah, not even close comparing to one of the best ads ever... newest Jaguar ad.

THE best ad I've seen in all of my 189 years of living... how will Lucid ever recover from that shocking blow??

 

[RM-S8]

THE best ad I've seen in all of my 189 years of living... how will Lucid ever recover from that shocking blow??

I'm hopehull Lucid will.
As Jaguar commited on-line suicide with it's new ad. Kinda liked the new color theme, LSD induced one.
Seroously, who does Jaguar think is buying its cars?
Hint: the same type of people who pay $6.2 million for a banana.
An example:

Crypto Entrepreneur Buys Banana and Roll of Duct Tape for $6.2 Million Dollars — Plans to Eat it | The Gateway Pundit | by Cassandra MacDonald

A crypto entrepreneur purchased a banana and a roll of duct tape at an auction for $6.2 million.

www.thegatewaypundit.com

 

[borski]

Hint: the same type of people who pay $6.2 million for a banana.
An example:

Crypto Entrepreneur Buys Banana and Roll of Duct Tape for $6.2 Million Dollars — Plans to Eat it | The Gateway Pundit | by Cassandra MacDonald

A crypto entrepreneur purchased a banana and a roll of duct tape at an auction for $6.2 million.

www.thegatewaypundit.com

and a roll of duct tape

 

[Amster]

and a roll of duct tape

There are some things in this world that I just don't understand. This is definitely one of them.

 

[xponents]

There are some things in this world that I just don't understand. This is definitely one of them.

It's up there with cloud gaming and NFTs! Mark my words, next year I'm going to glue garbage to a canvas and watch it sell for 1.2 billion. Of course, that's not including the NFT version I'll make...

 

[hellolucid]

Volvo used to have amazing magazine ads. Remember the one with them stacked on top of eachother? Then there was the Volvo S60 R TV ad where The Stig did a reverse power slide onto a car carrier. I read Ben Collins book and his recounting of that shoot was amazing, it was impressive how they pulled off that shot.

And the ad you posted above summarizes why I got the V60 Polestar PHEV. I know I talk too much about the car and its software is not great (although built in Google maps is great) but the car rips for a wagon, the B&W audio system is great although doesn’t beat Lucid SSP but has ballsy subwooofer, and does true one pedal driving well and is the only PHEV wagon you can buy in the US. If you put it in Polestar mode it gets fierce…and also does 22mpg in that mode vs 75mpg in PHEV driving. The Lucid is obviously a way better car but this spicy wagon is the only other car I’ve driven in a long time I like quite a lot.

this is one of my favorite ads of all time.

 

[TakeDuo]

Friends from different spheres of my personal and professional lives have messaged me saying they have seen the new Lucid ad and liked it. From TikTok to TV. To help you understand how wide that gap is between the two, one of my friends asked if I knew anyone in the video

Good work, Lucid!

 

[borski]

My bed frame made a tech talk, kinda:

Apparently I like my bed frames like I like my cars: overengineered and built like an airplane.

 

[msaunders9430]

It's up there with cloud gaming and NFTs! Mark my words, next year I'm going to glue garbage to a canvas and watch it sell for 1.2 billion. Of course, that's not including the NFT version I'll make...

Hmm. $1.2 billion huh?
Well we expect you to become a supporting member of this forum with that.

 

[msaunders9430]

After seeing an OoS video (link below) on the buid quality of Kyle's mom's new Macan ev, I am even more onboard with Lucid taking as much time as needed with the production ramp up to focus on quality. They measured body panel spacing! I recall that was an issue with early Airs. Porsche, BMW, Benz, etc. have already established a reputation of quality deserving of a high dollar price tag.

People may complain about how much something costs, but when the reputation of exceptional quality for the price (aka - you get what you pay for) is out there, they eventually find a way to pay that cost. Lucid may not have many chances to send the message of exception ... basically their "Compromise Nothing" ad campaign.

Videos like this may eventually exist and the OoS message at the end of the video needs to go something like "They say compromise nothing and they seem to mean it".

 

[msaunders9430]

Hmm. $1.2 billion huh?
Well we expect you to become a supporting member of this forum with that.

Oh, and also buy a Gravity for the top 10 members you consider the most informative.
You know, members like me.

 

[RM-S8]

and a roll of duct tape

So, you DO have a sense of humor. I always suspected that, mind you, you are hiding it well. Lol.
We definitely have to meet next year.