With DD Premium increasingly becoming the baseline for Lucid cars and SUVs, perhaps it's time to offer a reasonable (eg. not the current $12,000!) upgrade path for those who paid $2500 for DDPremium, but have the hardware for DDPro. Since that group consists primarily of early adopters (2022-23), pricing could take into account the average vehicle age (2-3 years), but would still net new income for Lucid.
With the announcement of coming hands-off features to DDPro, such an upgrade path would surely attract interest.
With the announcement of coming hands-off features to DDPro, such an upgrade path would surely attract interest.