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Yes, because if they don’t embrace it, the desire of the consumer doesn’t matter. There has to be incentive for the manufacturer, and people don’t make decisions on whether to buy a car based on whether it has CarPlay or AA.While I understand what you are saying, it seems like that is looking at it purely from the automakers perspective.
Some do, but the vast majority do not make that their deciding factor.
A lot of people agree with you. A lot of people also don’t.As a consumer, I very much prefer using Carplay. Everyone I know with an iPhone now uses Carplay in their cars. It makes the infotainment and navigation aspect of cars so much better.
I hear Aston has cars for saleI will only buy a car with Carplay Ultra for my next automobile now that this officially coming. I really thought Lucid would get it since they hired that Apple guy. Hope they do at some point. Surprised BMW is not getting this as they were at the forefront of Carplay at one point.

I had a friend who said this about the original CarPlay. He ended up in a Civic, because it was the first one that had it.
He still likes CarPlay, but he doesn’t love his civic.
The vast, vast majority of people do not make their decisions based on this. Hang out at any dealership for a few hours and listen to the questions people ask.
I hate that thread.I'm eagerly awaiting the start of a three-year-long "Carplay Ultra Thursday" thread. Good luck, guys.
I think people really overestimate how critical CarPlay and AA are to a cars sales.

Look, this isn’t hard to reverse engineer.
If AA and CarPlay were critical to selling vehicles, every manufacturer would have it. Manufacturers survive by selling cars.
That so many manufacturers don’t have it and refuse to at all, and are doing fine, and that so many manufacturers have one or the other and are still doing fine, and those that do have it aren’t suddenly the only cars people are buying, and it’s been well over a decade since CarPlay and AA have existed… all indicators that it may be a killer feature for some folks but it is not a feature that is required to sell lots of cars.
I don’t know why that seems hard for people to grasp; I wish I had stats, but I’m on my cell phone.
Companies don’t make decisions in a vacuum. If CarPlay and AA really sold more cars in any significant numbers, everyone would build it in immediately. It would be absurd not to, and the board of the company would be extremely pissed if they didn’t.
But if it sells 0.5% or 1% more cars? It may simply not be worth the cost or development time; it’s an ongoing cost, both from licensing and ongoing maintenance/improvements, and keeping up with Apple/Google. I don’t know what the percentage is, but it’s clearly not critical.
More complexity, more cost, less control… what’s in it for the manufacturer if it isn’t selling significantly more cars?
That’s why I agree you’ll see Hyundai/Kia, Aston, VW, Ford, and maybe a few other folks who a) are bad at software, and b) don’t particularly want to be good at it, embrace it. It isn’t their forte or something they care about; I don’t think that’s a hard argument to make. That’s not even a drawback; a lot of times there is too much software, imho.
But Lucid, for example, cares very very much, even if they are still learning how to build a successful software process; that’s what we call growing pains. That they care about and actually feel it is a required piece of the vehicle to keep in-house is a good indicator, imho.
Just my $.02