Car and Driver Comparison Gravity vs Escalade IQ

[GoDestruction]

Just playing devils advocate….

If “100s of years of no change” were the sole guiding factor in deciding whether to bring in some new change, then we would not have the “squircle” and perhaps other new innovations that did work out well.

 

[Steveinarizona]

Just playing devils advocate….

If “100s of years of no change” were the sole guiding factor in deciding whether to bring in some new change, then we would not have the “squircle” and perhaps other new innovations that did work out well.

I didn't say "no change". I said no stupid change simply for change's sake. If we had no change we would be walking knee deep in equine feces on our roads.

 

[borski]

I hear the wiper control was moved to the Gravity touch screen…

It’s on the Air touch screen too.

 

[new owner]

You can use the push on the turn stalk to manually wipe if needed as well

 

[Revs]

Right now their problem is not marketing... they need to get their software and production issues under control.. they need a full-time CEO, and once they have all that.. they can market the hell out of it..

Don’t disagree on that but marketing has to happen to sell cars. I’m not just talking about gravity - the air. I’m a total car guy - was on Tesla when roadster came out in 2008/09. I’ve owned or currently own Sports cars like Ferrari Porsche’s Audi etc. Went to look at several ev brands. For example Kia EV6 top of line in Canada - note not GT as it’s no longer available in Canada for 2025. But it came to 70k loaded and wanted to lease. They try to make me a deal. When they sent their final offer after negotiating, my Lucid air touring was 25 bucks more per week on my lease. It’s not even a contest. Mercedes, BMW, Audi, Genesis etc. It’s not even close - how many consumers know this? Just design an ad showing you can get a $110,000 car for the price of 70K car - the monthly is what you compare if leasing. The Saudi’s have deep pockets and I haven’t seen one ad. Why? Everyday people ask me what kind of car is that? I saw one in Naples Florida at our place down there and I’ve seen one other up here. Why keep a great car a secret? If you are in the sales business, you need to get marketing.

 

[GoDestruction]

Don’t disagree on that but marketing has to happen to sell cars. I’m not just talking about gravity - the air. I’m a total car guy - was on Tesla when roadster came out in 2008/09. I’ve owned or currently own Sports cars like Ferrari Porsche’s Audi etc. Went to look at several ev brands. For example Kia EV6 top of line in Canada - note not GT as it’s no longer available in Canada for 2025. But it came to 70k loaded and wanted to lease. They try to make me a deal. When they sent their final offer after negotiating, my Lucid air touring was 25 bucks more per week on my lease. It’s not even a contest. Mercedes, BMW, Audi, Genesis etc. It’s not even close - how many consumers know this? Just design an ad showing you can get a $110,000 car for the price of 70K car - the monthly is what you compare if leasing. The Saudi’s have deep pockets and I haven’t seen one ad. Why? Everyday people ask me what kind of car is that? I saw one in Naples Florida at our place down there and I’ve seen one other up here. Why keep a great car a secret? If you are in the sales business, you need to get marketing.

I agree that Marketing is critical to scale sales - especially for consumer goods. Demand is not their constraint right now. Their constraint is Supply (production) and some Quality.

Lucid has an order from Saudi (committed to purchasing up to 100,000 Lucid electric vehicles over a 10-year period. The purchase includes an initial order of 50,000 vehicles, with an option to buy an additional 50,000). This is on top of the partnership with Uber for I think 20K vehicles starting 2026. And in spite of all this, the CEO actually lowered the production numbers for this year!

They need to spend money to fix Production and fix Quality now.... once that is in sight, they should and will scale Marketing...

 

[hydbob]

I hear the wiper control was moved to the Gravity touch screen…

It was always

 

[Ron_Burgundy]

Don’t disagree on that but marketing has to happen to sell cars. I’m not just talking about gravity - the air. I’m a total car guy - was on Tesla when roadster came out in 2008/09. I’ve owned or currently own Sports cars like Ferrari Porsche’s Audi etc. Went to look at several ev brands. For example Kia EV6 top of line in Canada - note not GT as it’s no longer available in Canada for 2025. But it came to 70k loaded and wanted to lease. They try to make me a deal. When they sent their final offer after negotiating, my Lucid air touring was 25 bucks more per week on my lease. It’s not even a contest. Mercedes, BMW, Audi, Genesis etc. It’s not even close - how many consumers know this? Just design an ad showing you can get a $110,000 car for the price of 70K car - the monthly is what you compare if leasing. The Saudi’s have deep pockets and I haven’t seen one ad. Why? Everyday people ask me what kind of car is that? I saw one in Naples Florida at our place down there and I’ve seen one other up here. Why keep a great car a secret? If you are in the sales business, you need to get marketing.

Tesla famously didn’t advertise at all for a decade. Rivian doesn’t really advertise either.

I DID see a lucid commercial while watching TV (we have YouTubeTV as a provider) and I’ve gotten Lucid ads online.

None of the EV only folks really advertise. It’s kind of meaningless (IMO) at this price level. If you’re looking for an EV for $100,000 (or even $80,000), you’ll find Lucid. I’m sure Cadillac and others benefit from their brand recognition but, again, someone buying an Escalade IQ likely isn’t cross shopping beyond perhaps a Mercedes. Again, just my feeling and sense among friends and colleagues.

That said, I can understand an argument that there are many more EVs now than when Tesla started and there were no “off road” EV SUVs when Rivians came out. Nevertheless, I do think they’re fine without advertising for a long time.