As some of you may remember, 3 years ago I posted on this forum that I bought 25,000 shares of LCID at 22, I sold 250 call options and it got called netting me a 12 point gain and +$300,000 profit. Paid a little less than 1/2 in taxes and bought an AGT with the rest. I initially kicked myself as the stock continued to climb to the high 50's. But then I noticed that there started to be a cancellations of the 30,000 original reservations, so I waited and did not go back in. I invested heavily in the stock because the range, looks, cornering, interior etc. was unequaled by any other EV. However, I believe that poor marketing, some bad press and more EV alternatives have changed the equation. That plus there was only a niche market for a car that initially cost over $100,000 led me to hold off on reinvesting. That does not mean I have ruled it out, but I am not yet convinced that Lucid will not continue to bleed money. Whether the mid sized EV "Earth" will take off is anybody's guess. Absolutely outstanding customer service and better quality control when the car leaves the factory is a necessity. Bad mouthing by dissatisfied owners will kill the brand in the long run. Lucid needs to get Consumer Reports, Edmunds and every other magazine to put this car on the top of their ratings and get the damn car in every major cities car shows. I can put up with some minor faults. My wife is the opposite. She expects minimal visits to service or otherwise wants to get rid of her car. Her present 2023 BMW i-4M50 and previous Lexus are good examples. The fit and finish of her i-4 is perfect and she has yet(after almost 3 years to bring it in for service because everything work perfectly. I'm not saying I expect Lucid to be at 100%, that is unrealistic but it certainly can do better than it has. Word of mouth and high visibility sells cars. I have never listened to any celebrity about buying a product because they get paid to hawk it. The money that they are paying Timothy C as ambassador could be better spent on quality control and on the other issues I have mentioned. Peter Rawlinson built a fantastic car, but the people responsible for software, marketing etc leave much to be desired.