and perhaps other new innovations that did work out well.I didn't say "no change". I said no stupid change simply for change's sake. If we had no change we would be walking knee deep in equine feces on our roads.Just playing devils advocate….
If “100s of years of no change” were the sole guiding factor in deciding whether to bring in some new change, then we would not have the “squircle”
Don’t disagree on that but marketing has to happen to sell cars. I’m not just talking about gravity - the air. I’m a total car guy - was on Tesla when roadster came out in 2008/09. I’ve owned or currently own Sports cars like Ferrari Porsche’s Audi etc. Went to look at several ev brands. For example Kia EV6 top of line in Canada - note not GT as it’s no longer available in Canada for 2025. But it came to 70k loaded and wanted to lease. They try to make me a deal. When they sent their final offer after negotiating, my Lucid air touring was 25 bucks more per week on my lease. It’s not even a contest. Mercedes, BMW, Audi, Genesis etc. It’s not even close - how many consumers know this? Just design an ad showing you can get a $110,000 car for the price of 70K car - the monthly is what you compare if leasing. The Saudi’s have deep pockets and I haven’t seen one ad. Why? Everyday people ask me what kind of car is that? I saw one in Naples Florida at our place down there and I’ve seen one other up here. Why keep a great car a secret? If you are in the sales business, you need to get marketing.
I agree that Marketing is critical to scale sales - especially for consumer goods. Demand is not their constraint right now. Their constraint is Supply (production) and some Quality.
Tesla famously didn’t advertise at all for a decade. Rivian doesn’t really advertise either.
I haven't followed it closely, but I believe Lucid has hired some marketing heavyweights recently. You're steering an ocean liner here--it takes a while to turn the boat in a new direction.
I wish this were true but IMO it is only true for a subset of EV buyers. The committed EV buyer does research and knows what is out there in a given size, power, luxury and range. But, unfortunately, there are many drivers who simply will always buy from the same company that they have always bought from (a Honda guy is a Honda guy; a Cadillac guy is a Cadillac guy) or will purchase from the company with a good ad.
