Rivian and Tesla offer other options like using your watch to open the vehicle. Rivian used to offer a wristband and Tesla even lets you use certain smart rings as well.
Plenty of ways to open a car besides a bulky key fob whose whole purpose is just that. Valets don't love it, but most know how to use the key cards to start a Tesla by now due their common place so I haven't had to explain it with either my Rivian or Tesla.
Not a big deal for some, I get it, but for those of who us who like the feature, it is in fact a big deal. This has been one of my biggest holdups, software wise, on getting a Gravity. Not the only, but its a qualify of life thing that I do enjoy is PAAK. It's like CarPlay/AA. Not a big deal for some but a make it or break it for those who do want it.