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I have no problem with Lucid partnering with outside source for HUD software. My issue is that over a year ago, Lucid apparently (I am hypothesizing here) had developed the HUD hardware and a basic HUD software (non-AR capable at that time) and started selling a product that was no where near complete, hoping that their stellar software team could develop the AR piece of the software in a short time period. Fast forward a year and the software team cries “Uncle” and Lucid decide to reach out for help.What were they supposed to do? Let it languish? I think they get some credit for accepting some outside expertise to deliver what they promised. I'm sure they wish they had a time machine but they don't.
As stated, I am just guessing here. It is always possible that Lucid signed a partnership with Basemark a long time ago and they are just now announcing this partnership (hopefully due to this AR HUD being about ready for release). I think that if Lucid had the Time Machine you mentioned, they would have just contracted with an established high end AR HUD provider like who is providing HUDs to Porsche, Mercedes, etc. and would have avoided this whole HUD debacle.