I'm increasingly concerned about the company’s operational trajectory. To meet its baseline 2025 guidance, they would need to double both production and deliveries from the first three quarters within Q4 alone an unrealistic lift under current conditions.
What’s more troubling is the decision to combine Air and Gravity delivery figures, which effectively obscures the SUV’s production shortfalls. When I reviewed the delivery threads, there were only a handful of confirmed Gravity deliveries. Yes, not everyone reports online but even as a sample, it’s telling. If only five out of hundreds of active owners have taken delivery, that’s a serious gap. Whether you model that as 5/500 or 5/1000, the extrapolated volume simply doesn’t align with their stated targets.
Layer on macro factors such as a soft economy, elevated interest rates, waning EV tax credit benefits, and inflation and it’s hard to see how this holds. The average transaction price sits around $115K, roughly equivalent to an Escalade, which offers a far more mature product: better software reliability, superior audio, more capable driver assistance, and stronger service infrastructure.
And I’m not even an Escalade fan, but from a risk-adjusted standpoint, it’s a far safer bet. Better ROI, predictable ownership, and a frictionless customer experience. With Lucid right now, you just don’t know what you’re getting.