Timothée Chalamet and Director James Mangold bring Lucid Gravity to life in Lucid’s new global brand campaign, Driven

[EV_wings]

 

[prgarg]

Does this mean they are running out of people to sell to and actually have to advertise? That’s not a good thing.

This looks more like a brand awareness campaign, not a selling one. I read here often the comment about not many people knowing Lucid, so this campaign is trying to address that.

 

[037]

This looks more like a brand awareness campaign, not a selling one. I read here often the comment about not many people knowing Lucid, so this campaign is trying to address that.

Makes sense if you need to re-fill your reservation list.

 

[037]

Someone always has to come in and shit on the parade. Seriously, people scream they don’t advertise enough and now they do, people complain it’s not a good thing.

Damned if you do, damned if you don’t!

Would appreciate it, if you were quoting me, that you address what I said and not what you heard from other people and other places.

Unless you have nothing to say?

What I said is not to bash but just a basic analysis of a company whose stock is dropping and who doesn’t have $$ to spend on advertising unless they have a good reason.

If you quote me, please stay on topic.

We all can random rant, I try not to, you please try as well.

 

[HC_79]

Would appreciate it, if you were quoting me, that you address what I said and not what you heard from other people and other places.

Unless you have nothing to say?

What I said is not to bash but just a basic analysis of a company whose stock is dropping and who doesn’t have $$ to spend on advertising unless they have a good reason.

If you quote me, please stay on topic.

We all can random rant, I try not to, you please try as well.

Calling you out for taking something that’s actually positive and trying to spin it into a negative isn’t a rant. You literally implied them advertising is because they’re running out of people to sell to and that’s its not a good thing. Your words, not mine.

Lucid has been very upfront about building the brand and getting more awareness to the market but your words spin in like this is their last resort to sell vehicles and that it’s not good.

 

[Lucidicrous]

1+ day: 1.51 million views

 

[johnse]

I didn't see this campaign as driving sales to Gravity, though it might some effect there.

They've started this is a multi-year campaign to raise brand awareness... Which is exactly what is needed before they start trying to sell Mid-size in volume.

Lucid is playing the long game.

 

[iThinkEV]

no body mentioned ramming that fence and have no scratches on the front bumper? I need that model.

-iThinkEV-

 

[californiaboy935]

no body mentioned ramming that fence and have no scratches on the front bumper? I need that model.

-iThinkEV-

That’s why the security/police car went first… lol.

 

[Bunnylebowski]

We are thrilled to share our new brand campaign collaboration with Timothée Chalamet! This campaign for Lucid Gravity marks the beginning of a multi-year partnership, with Timothée featured in upcoming ads, creative content, and much more.

Don’t miss the two-minute director’s cut by renowned filmmaker James Mangold—it’s truly an out-of-this-world story.
 http://lucidmotors.com/stories/timothee-chalamet-james-mangold-gravity-brand-campaign

Join us on this incredible journey and see how Lucid Gravity is redefining the future of driving!

I love that you guys did this! Behind the scenes over a year ago another owner who has advertising experience and myself were discussing BMW short films from the early 2000s, how cool those shorts were, and how great it would be if Lucid did something like that: make action shorts with A list directors with a well known actor driver like Clive Owen (I’m gonna be an obnoxious name dropper in that I worked on the Ang Lee one…sorry just proud of that one, it was a lot of fun). I had even mentioned Chalamet as the driver since we knew he owned a Lucid, having no idea he would end up being brand ambassador. Love the ad, it hits all the marks, can’t wait to see the next one! And can’t wait to get my Gravity DE in a few weeks!

 

[Bunnylebowski]

It’s kinda funny I feel like this forum is akin to Statler and Waldorf on the Muppets, some incorrigible hecklers that sit on the sidelines performing for their tiny audience while the big fun show goes on without them. The ad rocks, very happy Lucid is taking this approach and the fact that it aired on the NFL YouTube game is not small potatoes.

 

[joec]

Staler and Waldorf, indeed.

I didn’t realize we had so many advertising experts here on our little forum.

It’s all good, though. Ads are always polarizing. If people are talking about it, mission accomplished.

 

[joec]

I’ll just put this out there, for the folks who want engineering specs.

Apple is a trillion dollar + company. How many of us knows the speed of the processor or how much RAM is in their iPhone?

They sold a gazillion iPods with dancing silhouettes, for crying out loud.

 

[nashvillelucid]

I have family all over the world. I am very confident this will play huge in other countries. I am waiting for my cousin to write me to see if I have the chalomet car

 

[Bobby]

Does this mean they are running out of people to sell to and actually have to advertise? That’s not a good thing.

This is a ridiculous conclusion. I guess that means that any company that advertises is doing so because they’ve run out of customers?

 

[L-Dude]

I’ll just put this out there, for the folks who want engineering specs.

Apple is a trillion dollar + company. How many of us knows the speed of the processor or how much RAM is in their iPhone?

They sold a gazillion iPods with dancing silhouettes, for crying out loud.

Go into their forums and all they talk about are specs. Just like here