Timothée Chalamet and Director James Mangold bring Lucid Gravity to life in Lucid’s new global brand campaign, Driven

[EV_wings]

 

[prgarg]

Does this mean they are running out of people to sell to and actually have to advertise? That’s not a good thing.

This looks more like a brand awareness campaign, not a selling one. I read here often the comment about not many people knowing Lucid, so this campaign is trying to address that.

 

[037]

This looks more like a brand awareness campaign, not a selling one. I read here often the comment about not many people knowing Lucid, so this campaign is trying to address that.

Makes sense if you need to re-fill your reservation list.

 

[037]

Someone always has to come in and shit on the parade. Seriously, people scream they don’t advertise enough and now they do, people complain it’s not a good thing.

Damned if you do, damned if you don’t!

Would appreciate it, if you were quoting me, that you address what I said and not what you heard from other people and other places.

Unless you have nothing to say?

What I said is not to bash but just a basic analysis of a company whose stock is dropping and who doesn’t have $$ to spend on advertising unless they have a good reason.

If you quote me, please stay on topic.

We all can random rant, I try not to, you please try as well.

 

[HC_79]

Would appreciate it, if you were quoting me, that you address what I said and not what you heard from other people and other places.

Unless you have nothing to say?

What I said is not to bash but just a basic analysis of a company whose stock is dropping and who doesn’t have $$ to spend on advertising unless they have a good reason.

If you quote me, please stay on topic.

We all can random rant, I try not to, you please try as well.

Calling you out for taking something that’s actually positive and trying to spin it into a negative isn’t a rant. You literally implied them advertising is because they’re running out of people to sell to and that’s its not a good thing. Your words, not mine.

Lucid has been very upfront about building the brand and getting more awareness to the market but your words spin in like this is their last resort to sell vehicles and that it’s not good.

 

[Lucidicrous]

1+ day: 1.51 million views

 

[johnse]

I didn't see this campaign as driving sales to Gravity, though it might some effect there.

They've started this is a multi-year campaign to raise brand awareness... Which is exactly what is needed before they start trying to sell Mid-size in volume.

Lucid is playing the long game.

 

[iThinkEV]

no body mentioned ramming that fence and have no scratches on the front bumper? I need that model.

-iThinkEV-

 

[californiaboy935]

no body mentioned ramming that fence and have no scratches on the front bumper? I need that model.

-iThinkEV-

That’s why the security/police car went first… lol.