Timothée Chalamet and Director James Mangold bring Lucid Gravity to life in Lucid’s new global brand campaign, Driven

[EV_wings]

 

[Ron_Burgundy]

I don’t know about you all, but with respect to celebrities, I KNEW 1,000% fo’ shizzle I made the right call on Gravity once Nick Twork posted about Snoop Dogg driving one…

https://twitter.com/x/status/1956350821731352612

 

[Zak]

We are thrilled to share our new brand campaign collaboration with Timothée Chalamet! This campaign for Lucid Gravity marks the beginning of a multi-year partnership, with Timothée featured in upcoming ads, creative content, and much more.

Don’t miss the two-minute director’s cut by renowned filmmaker James Mangold—it’s truly an out-of-this-world story.
 http://lucidmotors.com/stories/timothee-chalamet-james-mangold-gravity-brand-campaign

Join us on this incredible journey and see how Lucid Gravity is redefining the future of driving!

 

[californiaboy935]

Was a great video Zak! Good to see new content from this partnership!

Looks like you are still Compromising Nothing even in a galaxy far far away…

 

[LucidfanAZ]

One thing I think the commercial tries to lean into is the “alien tech” their vehicles offer. Coming off their NYC event branding Gravity as an other worldly vehicle, this commercial plays into that theme with him stealing a “spaceship-like” vehicle from a secured government facility. If that was the point, they nailed it.

 

[Elfin]

We are thrilled to share our new brand campaign collaboration with Timothée Chalamet! This campaign for Lucid Gravity marks the beginning of a multi-year partnership, with Timothée featured in upcoming ads, creative content, and much more.

Don’t miss the two-minute director’s cut by renowned filmmaker James Mangold—it’s truly an out-of-this-world story.
 http://lucidmotors.com/stories/timothee-chalamet-james-mangold-gravity-brand-campaign

Join us on this incredible journey and see how Lucid Gravity is redefining the future of driving!

Too bad he can't put the motorcycle on a hitch mount rack because the weight limit IS ONLY 110lbs!
People who buy the tow package on $100k luxury vehicles want to be able to carry bikes. Please offer a tow hitch competitive with Rivian (heck, I'd be satisfied if it matched the 160lb limit of the Model Y.)

 

[Steve181]

As a representative of the NERD and math/science folks, who buy things based on technology and Specs, I found the Adv. fun to watch, but useless.

 

[Overcharged]

OK, for the next ad, let's have a tour bus broken down and LCD Sound system has to get to the next show
The Uber that shows up is a gravity and the whole band piles in with enough gear to play an acoustic set

 

[gaskiller]

Not sure this is the right messaging or target market for the Gravity. Rather than using old tropes they should accent the engineering with a more age appropriate brand ambassador.

I think it’s appropriate….gives a cool vibe….who doesn’t want to feel young and cool in their 50’s?

 

[HC_79]

As a representative of the NERD and math/science folks, who buy things based on technology and Specs, I found the Adv. fun to watch, but useless.

Because the ad isn’t tailored for us nerds. That market has been tapped.

 

[californiaboy935]

Because the ad isn’t tailored for us nerds. That market has been tapped.

Small well. Very small well.