Not a showroom test, but a 24hr test drive (thank you Lucid!) concerned me more about seat compliance, than material. After, 1.5-2.0 Tahoe hours, butt was getting sore. These seats match a trend toward firm. Adjustability, thigh support and to some extent massage can mitigate, but why seats simply don't "give" like they used to I don't understand. I got into a 12-way, non-massage, Pureluxe, on the way out and noticed I sank deeper. Ah. Also noticed, unlike GM, I could get weight better dissipated on the bench despite it being 12 way, not 18, adjustable. Even without extending thigh support, I found all the Gravity benches still rake adequately to support the thighs (6'200lb). So, oddly, I'm realizing there are arguments for closer-to-base trim Gravity. The test's purpose was feeling out the non-Dynamic Handling Package. Here, too, I was really impressed with the standard suspension, coming from a firmer coil car.
I agree it would be nice to mix/match materials, colors and adjustability, understanding it is difficult to make so many options. My concern with Purluxe, a synthetic, is sweat when hot. Most inventory is dark. Going for added compliance and dropping "premium" seats means losing cooling, among other things. AI judged firmness a product of the added features in the Premium seats. Perhaps less room?