What's new
By:

Munro Live: Lucid’s Midsize Strategy: Cost Engineering with Cory Steuben

Love hearing all the in-depth engineering and technical talk. Hearing Corey say that he's personally excited for midsize and wants one himself tells me all I need to know, and it gives me so much more confidence he can guide the Air and Gravity programs in the right direction with his bigger role of Director of Cost Engineering!
 
As long as Cosmos looks good Lucid will be successful. I have no doubt they'll excel on the technical bits that make their cars great, but none of that matters if consumers don't like the look.

Seems like feedback has generally been positive for people that have seen the car, so hopefully the broader market feels the same. Eager for the reveal.
 
The_Don said:
As long as Cosmos looks good Lucid will be successful. I have no doubt they'll excel on the technical bits that make their cars great, but none of that matters if consumers don't like the look.

Seems like feedback has generally been positive for people that have seen the car, so hopefully the broader market feels the same. Eager for the reveal.
Click to expand...
* cough* *cough* Prius *cough* *cough*
 
HC_79 said:
* cough* *cough* Prius *cough* *cough*
Click to expand...
Hey now I think the most recent Prius looks great!
Ferrari-Purosangue-Motor-Valley.webp


Jokes aside and bringing the topic back to the thread, hearing how much Cory and the team have worked to achieve their cost targets, it gives me a sense of cautious optimism for both Cosmos and Earth. The improvements made towards assemblies, parts reduction, etc., will hopefully reduce the risk of manufacturing issues that were faced by Gravity and the Air.

I also hope that since they were able to achieve so much of their cost targets, that would make a (hopefully) tri-motor Cosmos Sapphire trim be less of a jump in price compared to Air and Air Sapphire.
 
The_Don said:
As long as Cosmos looks good Lucid will be successful. I have no doubt they'll excel on the technical bits that make their cars great, but none of that matters if consumers don't like the look.

Seems like feedback has generally been positive for people that have seen the car, so hopefully the broader market feels the same. Eager for the reveal.
Click to expand...

The problem can be that the designs journalists and influencers praise might not match up with what the general buyers want to buy.

There's a reason why white and black are the most popular colors for cars.
 
borski said:
Because people are boring? :P
Click to expand...

Yes. Same reason why Lucid doesn't offer any bright colors at all. Or why the free color on Teslas usually changes between white and silver.

It can also affect resale value or the lack of discount you might get from the dealer. And you're paying thousands more for alternative colors in the first place.

Most people are boring purchasers when it comes to their transportation appliance. They just want something reliable. That's literally the thing Toyota built their empire on.
 
Need4Sleep said:
tri-motor Cosmos Sapphire trim be less of a jump in price compared to Air and Air Sapphire.
Click to expand...
I see the Sapphire pricing to be more marketing driven than based on cost increase... Of course, it costs more to do one-offs, but it's sort of a Corvette ZR1 X issue - the underlying structure is there but it is putting the right engine and suspension systems in and then charge a bunch of money. GM's investment was in human cost more than material cost.

That being said, I am leasing a Gravity Dream Edition and will be very sad I can't afford the hopeful Gravity Sapphire Edition in 3 years...
 
tmichael said:
That being said, I am leasing a Gravity Dream Edition and will be very sad I can't afford the hopeful Gravity Sapphire Edition in 3 years...
Click to expand...
I'm not sure if a Gravity Sapphire is possible. From what I understand the rear wheel steering is two separate actuators, so I do wonder if there's enough space left for a dual motor setup
 
Pragmatic said:
Nothing says a Sapphire Gravity needs 4 wheel steering. That said I doubt one is in the works, they have thing they need to focus on.
Click to expand...
Yeah, good point. Given the focus on midsize and scaling, I'm hoping that the scaling and design will be there to get tri and even quad-motors done, especially since the Rivian R3X and BMW i3 M will feature tri and quad-motors, respectively.

If I were to make a shot-in-the-dark guess on midsize's high-performance Sapphire lineup, I'd think it might go like this:

Cosmos Sapphire: Tri-motor for on-road and occasional track use
Earth Sapphire: Tri-motor for rally-focus handling
To-be-announced Sapphire: Quad-motor for hardcore off-roading
 
Need4Sleep said:
Hey now I think the most recent Prius looks great!
View attachment 38166

Jokes aside and bringing the topic back to the thread, hearing how much Cory and the team have worked to achieve their cost targets, it gives me a sense of cautious optimism for both Cosmos and Earth. The improvements made towards assemblies, parts reduction, etc., will hopefully reduce the risk of manufacturing issues that were faced by Gravity and the Air.

I also hope that since they were able to achieve so much of their cost targets, that would make a (hopefully) tri-motor Cosmos Sapphire trim be less of a jump in price compared to Air and Air Sapphire.
Click to expand...
I've lost all interest in buying a Ferrari, something I was seriously considering a few years ago. Even test drove a few.

But after driving the Air for almost 4 years, the perfomance, refinement and usability- Ferrari doesnt seem to be worth the premium for me. In a decade, I expect Porshce to be bankrupt, ICE sports cars will only be exotics to show off. EV's are that good! And you dont hear that awful engine noise.....used to be harmony , but now a nuiscance to me.
 
gaskiller said:
I've lost all interest in buying a Ferrari, something I was seriously considering a few years ago. Even test drove a few.

But after driving the Air for almost 4 years, the perfomance, refinement and usability- Ferrari doesnt seem to be worth the premium for me. In a decade, I expect Porshce to be bankrupt, ICE sports cars will only be exotics to show off. EV's are that good! And you dont hear that awful engine noise.....used to be harmony , but now a nuiscance to me.
Click to expand...
I don't think it'll be in a decade, but I think it is possible that ICE vehicles (to an extension, fossil fuels as a whole) could eventually still have a place in novelty (e.g. Bugatti Tourbillion, Singer DLS) or outlier cases where electrification has yet to be viable.

Could this happen in a decade? I'm not quite sure.

All I can say is, until then, I will remain on my knees for Lucid to make a tri-motor Cosmos Sapphire
 
Expecting Porsche and Ferrari to be gone in 10 years is a fundamental misunderstanding of the luxury market. Sports cars have been toys to buy for the wealthy to show off for a while now. The exclusivity matters almost more than the performance. That's why the whole Ferrari VIP customer exists, and Porsche is quickly going that way too. Just look at the rising prices of the entire 911 lineup.

Honestly, Lucid is more likely to go bankrupt in that timeframe than either of those two companies.
 
erigion said:
Expecting Porsche and Ferrari to be gone in 10 years is a fundamental misunderstanding of the luxury market. Sports cars have been toys to buy for the wealthy to show off for a while now. The exclusivity matters almost more than the performance. That's why the whole Ferrari VIP customer exists, and Porsche is quickly going that way too. Just look at the rising prices of the entire 911 lineup.

Honestly, Lucid is more likely to go bankrupt in that timeframe than either of those two companies.
Click to expand...
I think Ferrari has built a business designed to be successful with extremely low sales volume. Porsche's business has been built to sell larger volumes (still not huge, of course). I can imagine that they could struggle to survive if they need to restructure around selling the kind of low volume that Ferrari does. I have no idea how being part of a larger auto group might impact their ability to make that kind of transition.
 
I found the discussion of benchmarking vision angles to be very interesting. While I mostly like the design of the Air and Gravity, I think that the A pillar vision obstruction isn't great on either vehicle, especially compared to other vehicles I've driven. I hope this means that they've been able to make a big improvement in that regard for Cosmos and Earth.
 
TahoeMichael said:
I found the discussion of benchmarking vision angles to be very interesting. While I mostly like the design of the Air and Gravity, I think that the A pillar vision obstruction isn't great on either vehicle, especially compared to other vehicles I've driven. I hope this means that they've been able to make a big improvement in that regard for Cosmos and Earth.
Click to expand...
Yeah, the vision cones caught my interest as well. I also found the benchmarking on ergonomics (e.g. foot swing) also interesting. I think if they nail these ergonomics points, we could be in for a surprise on cross-shoppers coming to Cosmos/Earth, such as elderly clients, families with kids, etc.
 
You must log in or register to reply here.
Back
Top