Lucid will not offer heads-up display on Gravity GT (for now)

[Bdr100]

Basis and proof for this?
Even prototypes had shell for HUD.

Virtually all manufactures that offer HUDs have separate smooth dash for those without HUD and then a separate dash with cutout for those without HUD. If I had a car without HUD, I would not want a big hole in dash with no functionality. I am just basing my assertion on the industry norm.

 

[hmp10]

I got my Tesla Model S in December 2012 and have been driving one ever since. Like many of you, I believe that this will be the best car ever built. I have been buying and recommending the stock to many.
The email yesterday was a punch in the gut and I called to cancel my order. Not a single reason for this move is a bad sign for how the company is being run.

Our first Tesla was a 2015 Model P90D, and we currently have a 2021 Model S Plaid. Our 2022 Lucid Air Dream Performance took so, so many aspects of the Teslas to new heights where Tesla still shows no signs of following that we have now turned our backs on Tesla and are putting two Gravity Dream Editions in our garage to replace the Tesla and a Honda Odyssey (a truly fine minivan).

I understand your anger, but you might do yourself a favor in the long run by reconsidering. I will not try to justify Lucid's communications around whatever situation drove them to this HUD pull back, but there is so, so much more to the Gravity -- to any Lucid product -- than a HUD.

 

[9.81ms2]

I have to agree this is an upsetting and obvious ploy by Lucid to get more people to pony up to the DE. But instead of adding more nice touches to the DE to increase its appeal, they're taking stuff away from the GT... not a good approach after specifically showing that option in press cars, in the current demo cars, in the new showroom GTs...

Very upsetting.

And I guarantee it will be back in the future, because there's no possible way they put in the R&D and design work for the HUD just for a limited run special edition car. It will certainly be added as an option package later. Reminds me of how when the Air Touring came out, you couldn't get the massage seats. If you wanted that, you had to step up to the GT. Then a year later, it came back as an a la carte option.

But instead of pushing me now towards really considering the DE, it's turning me off of the whole thing, and making me go back to the strategy of not buying a Gravity in the first year of production... let them do things like this to make as much money off the "must-have-it-first" crowd, then as demand slows, there will be both improvements in the hardware, better fit-and-finish from the factory, and more options like this being made available again.

time to take a look at the Cadillac Escalade IQ perhaps. I agree with you

 

[Adnillien]

The HUD display was working on the Gravity at the Electrify Expo in Phoenix two weeks ago. That car was for display and not being used for drives so the HUD was only showing speed limit and current speed. It looked pretty good and was much easier to see than many HUDs I have test driven.

I do not buy the China tariff issue as the reason for the change since the LiDAR for both Air and Gravity is RoboSense and sourced from China. This is a very expensive part at $500 to $700 where the tariffs would have a big impact. Of course the current cost is down from the $2000 price that Lucid paid in 2021 and 2022 for LiDAR.

It seems to be either a supply issue or a technical issue, most likely supply since Lucid will make the Dream edition with the HUD.

 

[hmp10]

time to take a look at the Cadillac Escalade IQ perhaps. I agree with you

Before you leap, you might want to compare the test drives Kyle Conner of "Out of Spec Motoring" did of the Gravity and the Escalade IQ.

It comes down to the difference between a gigantic 9,000-pound land yacht that feels comfortable in its skin only cruising down a freeway and a much quicker and more nimble -- but equally roomy -- sports-car-like conveyance.

And the IQ price starts almost $5,000 above a fully-optioned Gravity and can top $170,000 fully tricked out.

That's an awful lot of bile to swallow over the clumsy handling of a HUD situation.

 

[Bdr100]

The HUD display was working on the Gravity at the Electrify Expo in Phoenix two weeks ago. That car was for display and not being used for drives so the HUD was only showing speed limit and current speed. It looked pretty good and was much easier to see than many HUDs I have test driven.

I do not buy the China tariff issue as the reason for the change since the LiDAR for both Air and Gravity is RoboSense and sourced from China. This is a very expensive part at $500 to $700 where the tariffs would have a big impact. Of course the current cost is down from the $2000 price that Lucid paid in 2021 and 2022 for LiDAR.

It seems to be either a supply issue or a technical issue, most likely supply since Lucid will make the Dream edition with the HUD.

The HUD working in “Demo” mode is different from working in the real world.

 

[NoseyReporter]

Basis and proof for this?
Even prototypes had shell for HUD.

Lucid doesn't want to waste previous service time retrofitting HUDs. Same like they don't want to retrofit the loser NVH motor mounts. It's a waste of resources.

 

[98point1]

time to take a look at the Cadillac Escalade IQ perhaps. I agree with you

You are of course free to do so. I did test drive the IQ and for me, it drives nothing like what I am looking for. VERY large and not sporty at all and although better curb appeal, it just doesn't have it where it counts for me. Not as powerful as it should be and that huge battery pack is going to take twice as long to charge (and cost twice as much) and get the same range as the Gravity. A lot more money for that car too. Just my opinion on it. Take a serious look for yourself tho

 

[msaunders9430]

@borski your GT has the HUD, but is inaccessible via software. So another rare aspect to yours; 2025 and has HUD.

Any idea what they will do with your GT once your DE is ready? Sell it as CPO? Or there are 10 early GT customers out there who may be offered a GT with HUD.

 

[Pragmatic]

time to take a look at the Cadillac Escalade IQ perhaps. I agree with you

The Vistiq is closer in form the the Gravity (6 or 7 seats, air suspension, rear steering). Smaller, less efficient, and slower but not a large on the outside not so large on the inside inefficient vehicle like the Esclade.

 

[steveairgt]

Same here. Love the Lucid Air and have a large stock position in the company. And I am among the diehard fans of Lucid technology and products. But . . . the dichotomy between the engineering side of the house and the marketing side of the house emerges yet again in this HUD flap.

Lucid's powertrain technology is second to none, and their design chops are nothing to sneeze at, either. Their ability and inclination to communicate from the technology side of the house is amazing. The superb "Tech Talks", the parade of in-depth interviews with senior engineers and designers, and the on-site access they give to the automotive press is like nothing else I have seen in the automotive industry.

But communications from the marketing and sales side of the house is a morass of confusion, conflicting information from one salesperson to another, glitzy but light-on-content events (that often catch sales staff flat-footed), hyping of gimmicky features, and determined close-mouthedness on reasons for mid-course shifts. It's almost as if Dr. Jekyll built a car and hired Mr. Hyde to market and sell it.

When I speak with any sales rep, I get the impression, they know a lot more than they are willing to say. I'm sure they are told what to say and not say.

 

[9.81ms2]

Asked ChatGPT

How about creating new version that excludes the removed feature, close the ordering of previous version, inform community that orders of new version will be delivered quicker
Response:

That’s a proactive and effective approach! Here's how it could work, step by step:

1. **Develop the New Version**: Create a version of the product without the removed feature. Highlight any enhancements or improvements to showcase its value, even without the excluded component.

2. **Close Ordering for the Previous Version**: Communicate to your customers that orders for the original version are no longer being accepted. Ensure this message is clear and aligns with the timeline for transitioning to the new version.

3. **Announce the Change to the Community**:
- **Transparency**: Explain the reasoning behind the update, emphasizing the benefits of the new version (e.g., quicker delivery, streamlined features).
- **Highlight Quick Delivery**: Appeal to customers eager to receive their orders faster by promoting the shorter delivery timelines for the new version.

4. **Offer Support to Existing Customers**: For those who ordered the original version, provide options such as:
- Seamless transition to the new version with faster delivery.
- Staying with their original order and estimated delivery timeline.
- Refunds or compensation if they feel impacted by the changes.

5. **Engage the Community with a Positive Spin**:
- Use messaging like, “We’re refining our offering to prioritize quicker delivery and streamlined features, ensuring you get the best experience sooner than ever!”
- Highlight any upgrades or reduced costs for the new version, if applicable, to make the change even more appealing.

By positioning this update as an opportunity for customers to receive an enhanced product faster, you can turn potential dissatisfaction into excitement. Would you like help crafting a specific announcement or customer outreach plan?

 

[Shenlon]

Not sure if already mentioned, but the lack of dynamic lighting would impact one of their big selling points...sanctuary mode.

Not saying I really care about sanctuary mode, but the lack of dynamic lighting also impacts other features the car is supposed to have.

 

[Bdr100]

I have drafted an appropriate press release for Lucid:

“Unfortunately, due to supply constraints/development issues, our revolutionary new HUD will be in limited supply for the foreseeable future. We have therefore decided to only offer this on our special Dream Edition Gravity model. Hopefully this situation will change in the future and we will be able to offer this ground breaking technology on our other Gravity models.”

 

[Steveinarizona]

Lucid has a bit of a history of trying to implement very complex systems. My example is the garage door opener. It would have been much simpler to implement the standard/traditional three buttons on the rear view mirror system but Lucid chose a much more complex and more capable system but had trouble making it work for its users.

I wonder if Lucid got caught up trying to make its HUD the best HUD out there instead of something simpler (speed, gps directions, etc.).

 

[Murcie]

Nick just confirmed it’s just supply chain issues and it’ll be offered again later for the GGT

 

[hmp10]

Nick just confirmed it’s just supply chain issues and it’ll be offered again later for the GGT


View attachment 28411

Now THIS is the announcement they should have come out with at the outset.

I've been watching Reddit, and the discussion there has unfolded similarly to the one on this forum.

A little bit of candor goes a long, long way with most people, and I'm surprised Lucid has been slow in learning that, especially given how excellent -- and even intuitive -- their communications have been on the engineering side of the house.

 

[joec]

Also, don’t expect Lucid to be very forthcoming on the real reasons for the HUD elimination on GGT. If they give people any hope that this is a temporary supply chain issue, it will keep some of the people considering jumping to DE to get HUD and also have a number of people delay their orders to wait for HUD to become available on GGTs early next year.

This one aged well.

Just giving you some guff. Don’t take it personally.

 

[CentralGAev]

Nick just confirmed it’s just supply chain issues and it’ll be offered again later for the GGT


View attachment 28411

So agreed. A bit of good communication would have gone a long way. How long is the delay? Shouldn't we be given the option to delay delivery until it is available if we choose to do so?

 

[sri]