Lucid BearStream

[Lucideer]

What's this whole idea of using an ICE RV as a promotional vehicle for the Lucid Air GT-P? That's like Tesla using a diesel chugging monster truck to promote their EVs. I don't understand the point of #BearStream, can someone explain to me?

https://twitter.com/x/status/1585719459410419712

https://twitter.com/x/status/1586787673481809920

 

[icebergpvb]

It's probably a lower cost way to move team members through multiple marketing destinations. Much less expensive than hotels and mobile kiosks. But yes, a BYD or Proterra bus would make more sense given the mission.

 

[Lucideer]

It's probably a lower cost way to move team members through multiple marketing destinations. Much less expensive than hotels and mobile kiosks. But yes, a BYD or Proterra bus would make more sense given the mission.

The first time they're exhibiting the #BearStream is literally in front of a hotel: Alila Luxury Resort. I doubt they'll have their team camp out in the RV when they're right in front of a luxury resort, nor would I believe a luxury resort would allow anyone to perch up an RV in their lot.

At the very least, they could've modified the RV to become a BEV RV, but it doesn't seem like they're marketing it that way.

 

[hydbob]

Pretty sure the RV is for all the options in the car, like a mobile studio and not accommodations.

 

[Lucideer]

Pretty sure the RV is for all the options in the car, like a mobile studio and not accommodations.

isn't that what the variety of GT-Ps with different colors and options brought along is for?

 

[hydbob]

isn't that what the variety of GT-Ps with different colors and options brought along is for?

For some combinations, but they wouldn't have a PureLuxe interior there.