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I see your meaning of loyalty, btw, and I don’t disagree. I don’t mean blind faith. I mean loyalty to a brand as long as that brand continues to remain fulfilling the same things it always did.
If the brand changes, there’s no longer the same brand to be loyal to.
To me, brand loyalty is about looking at that brand first, but not necessarily “forsaking all others.” That would be dumb.
Or I’m wrong. It’s happened before. Often.
If the brand changes, there’s no longer the same brand to be loyal to.
To me, brand loyalty is about looking at that brand first, but not necessarily “forsaking all others.” That would be dumb.
Or I’m wrong. It’s happened before. Often.
