Regenerative braking is very convenient and relatively efficient for stop-and-go driving or in-town use, where you'd be on the friction brakes otherwise.
For freeway driving , where you'd rarely touch the brakes, coasting down is more efficient - particularly if you are the kind of driver who is constantly cycling on and off the accelerator in an effort to maintain a constant speed. This means a string of small over-accelerations, each followed by a regenerative deceleration.
When you use regenerative braking, you get something like 60-80% of the kinetic energy back as battery charge. That is, you lose 20-40% of the energy vs losing 100% with friction brakes. By comparison, you lose nothing by coasting.
Even though I know this, I leave OPD on all the time, because it's more convenient and feels natural to me.