I agree with both you and
@Bobby on this when it comes to many buyers.
However, to Rivian's credit, they really have gone to extraordinary lengths to build true off-road vehicles instead of just another truck or SUV with some slap-on cosmetics and ride heights to woo buyers who want to pose as adventurers. For those buyers who really do take off-roading seriously, I don't think there's any better EV offering.
And, also to Rivian's credit, they seem to have built a couple of pretty nifty on-roading conveyances into the bargain.
It's sort of the other side of the Lucid coin. Lucid does a lot to attract the hard-core performance crowd with its outrageous power levels and superb handling. Although very few Lucid buyers probably make full use of a Lucid's capabilities, the majority of buyers can just settle back and enjoy the day-in-day-out room, comfort, and luxury of a superb sedan or SUV that gives them certain performance bragging rights when they're in the occasional mood to tout them in word or action.