Can someone please post the text of the FB post here? I am not on FB but am interested to read it.
From Facebook user 'The Lucid Report' posted 12/9/2025:
*An Open Letter to Lucid Motors:
It’s Time for a Reliability Reset**
Lucid, this message comes from a place of commitment — and urgency.
You’ve built the most efficient, most elegant electric vehicles on the market. The Air remains a benchmark. The Gravity is poised to break open an entire segment. But one issue threatens to overshadow all of that innovation:
Software reliability — and the public perception surrounding it.
Before we address what Lucid must do, it’s important to show a critical truth:
Every premium automaker has gone through this.
Not “many.” Not “some.”
All of them.
• BMW iX had widespread software failures leading to blank screens, charging interruptions, and recalls for the high-voltage battery control unit. Owners saw total power shutdowns and “Vehicle Not in Park” errors that bricked the SUV.
• Mercedes EQS faced major recalls due to failing MBUX infotainment systems, emergency-call system failures, stalling risks, and even cases where the car automatically initiated the wrong displays. The software was so problematic Mercedes had to halt sales temporarily.
• Porsche Taycan suffered early 12-volt battery failures, sudden power-loss events, charging system bugs, and repeated recalls for software that caused the car to shut down unexpectedly. Porsche issued multiple OTA campaigns because the control software simply wasn’t ready.
These brands are giants. They had decades of experience, billions in capital, and enormous dealer networks. Yet they still stumbled.
This means Lucid is on the same turbulent path the premium incumbents already walked.
The key difference is how a company responds.
And right now, Lucid has a golden opportunity to respond better than any of them.
⸻
1. Issue a Transparent and Direct “Reliability Reset” Message
A clear, CEO-level announcement acknowledging:
• The past issues
• The fixes already deployed
• The roadmap to stability
• The commitment to long-term reliability
Tesla did this. Mercedes did this. Porsche did this.
Lucid should do it better — with plain English and real accountability.
Transparency is not a weakness, it’s a strength. Nick Twork, head of Lucid Communicatons recently acknowledged the issues but more needs to be done.
⸻
2. Deploy a Concentrated Wave of Stability-First OTA Updates
Forget flashy features. Owners need stability.
The next batch of OTAs should focus on:
• Drive-unit monitoring bugs
• Infotainment freezing
• Display blackouts
• Camera/sensor miscalibrations
• App connectivity bugs
• System reboots
• Navigation glitches
And you must publish detailed changelogs.
This alone rebuilds trust.
⸻
3. Add a Critical Feature: The In-Car Bug Report Button
This is vital.
A Bug Report button inside the UI that:
• Captures the last 1–2 minutes of logs
• Compresses a memory dump
• Encrypts it
• Uploads directly to Lucid engineering
• Automatically tags VIN + software version
With an on-screen message:
“Thank you — your report has been securely sent. We will deligently work on this issue and provide you with an update as soon as one is available”. The last thing people want to feel is that their issue is ignored.
Tesla’s early “voice bug report” was one of the smartest tools in their entire history.
Lucid can implement a more modern, more powerful version.
This transforms frustration into actionable data.
⸻
4. Expand Service Capacity Before It Damages the Brand
You cannot have luxury owners waiting weeks for appointments or hearing “we have 60+ cars ahead of you.”
A premium brand requires:
• More technicians
• More mobile-service vehicles
• Better parts availability
• Guaranteed loaners for safety issues
• Live service chat
• Clear service timelines
• Push notifications for repair status
This is what Porsche, BMW, and Mercedes did to restore customer confidence after their tech failures.
⸻
5. Launch the “Lucid Owner Software Feedback Network”
Invite 500–1500 real owners to test pre-release builds.
Offer perks like:
• Service priority
• Early access to features
• Exclusive invites to Lucid events
This converts customers into collaborators — and dramatically reduces post-release chaos.
Tesla’s early community proved this model works.
Rivian copied it.
Lucid should embrace it.
⸻
6. Release a Milestone Update: Lucid UX 4.0
This should not be incremental — it should be transformative.
Focus on:
• Faster UI
• Higher stability
• Navigation improvements
• Better driver-assist behavior
• Stronger Bluetooth/app connections
• Fewer reboots
• A more polished interface overall
Then market it confidently:
“Quality. Stability. Refinement.”
When BMW launched their post-fix OTA campaign for iX and i4, public sentiment flipped from “broken” to “they fixed it.”
Lucid can spark the same turnaround.
⸻
7. Put Updated Cars in Reviewers’ Hands
Send updated vehicles (running UX 4.0 and above) to:
• Doug DeMuro
• Marques Brownlee
• Edmunds
• Car & Driver
• Out of Spec
• Throttle House
• Engineering Explained
If reviewers who experienced problems return and say:
“Lucid fixed it — the car is phenomenal now,”
the PR battle is won instantly.
People believe owners and reviewers more than corporations.
⸻
8. Make the Gravity the Redemption Story
This has to be your “Porsche Taycan 2.0 moment.”
If Gravity launches smoothly — with stable software and clean OTA updates — it reframes the entire narrative:
“The Air had early issues, but Lucid learned from them and perfected the Gravity.”
Porsche pulled this off with later Taycan software updates.
BMW turned the corner with recent iX patches.
Mercedes fixed MBUX stability with updated hardware and new software builds.
Lucid can outperform all of them if Gravity is bulletproof.
⸻
9. Invite Independent Validation
Request formal evaluations from:
• JD Power
• Consumer Reports
• IIHS
• Euro NCAP
• Reliability analytics firms
Publish results openly — even if they include critiques.
Nothing builds confidence like third-party confirmation.
⸻
10. Host a “Lucid Software Day” for Investors
Show how the entire software pipeline has matured:
• New architecture
• Testing procedures
• Stability metrics
• Bug-fix velocity
• Real-world data from the Bug Report button
• Roadmap for continuous improvement
Investors don’t fear problems.
They fear silence.
Give them data — and they’ll give you confidence.
⸻
Conclusion: Lucid, This Is Your Turning Point
Every premium automaker has faced early software or quality disasters — BMW, Mercedes, Porsche, Audi, Ford, Tesla. What separates the winners from the failures is whether they choose to:
• Hide the problems,
or
• Attack them openly and fix them completely.
Lucid now stands at that crossroads.
Your engineering is world-class.
Your design language is a statement.
Your driving dynamics innovation is real.
But your software reliability has to catch up to your ambition.
The good news?
You’re closer than you think — and your customers want you to succeed.
“Compromise Nothing”
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