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Does Lucid need more exciting colors?

Macrocosmcwh

Macrocosmcwh

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Lucid Air
What do you think would happen if Lucid offered wild colors? Perhaps some bold interior combos. Red/Black. Black/Blue Sport interior

I would think it would be a pretty easy thing to change to GIN up some excitement for the cars.

What colors would you suggest?
 
Selfishly, red. A solid vibrant red. Heck, even a burnt orange.

Would it boost sales? Probably not, but it would certainly make people consider them more carefully. Grayscale is what sells for the masses, unfortunately.

The Air would look really nice with a solid pine green color. The Gravity would look excellent in a sand color, like the Gravity X concept. They really should mess with new color options, specially with the platinum never materializing.
 
Spaceship said:
Selfishly, red. A solid vibrant red. Heck, even a burnt orange.

Would it boost sales? Probably not, but it would certainly make people consider them more carefully. Grayscale is what sells for the masses, unfortunately.

The Air would look really nice with a solid pine green color. The Gravity would look excellent in a sand color, like the Gravity X concept. They really should mess with new color options, specially with the platinum never materializing.
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Would add too much to cost at this time in my view. I think that the best option for an additional color for Gravity would be Zenith Red since they already have the paint on hand for Air.
 
Macrocosmcwh said:
What do you think would happen if Lucid offered wild colors? Perhaps some bold interior combos. Red/Black. Black/Blue Sport interior

I would think it would be a pretty easy thing to change to GIN up some excitement for the cars.

What colors would you suggest?
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I'm hesitant to second guess Lucid's business decisions about color choices. It really does seem like manufacturers are chasing American's mostly boring color preferences. But I sure would be happy if there was even one vibrant color added to the lineup. I'd vote for a bright electric blue.
 
I would love to see a dark green with Stealth. I've seen pics somewhere in this forum of an Air with a dark green wrap. Gorgeous!
 
TahoeMichael said:
I'm hesitant to second guess Lucid's business decisions about color choices. It really does seem like manufacturers are chasing American's mostly boring color preferences. But I sure would be happy if there was even one vibrant color added to the lineup. I'd vote for a bright electric blue.
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Working for Porsche... MAN YOU SEE SOME COLORS! Some are great some are questionable.... but premium products should stand out a bit.
 
We had a Fathom Blue that was anything but blue. Such a disappointment! I looked & Looked for the blue & could not see it. Lucid only has white, black & some version of grey. There is a whole rainbow of colors to pick from but that is what happens with no imagination.
 
Just went bright with mine
Macrocosmcwh said:
Working for Porsche... MAN YOU SEE SOME COLORS! Some are great some are questionable.... but premium products should stand out a bit.
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Quimby said:
We had a Fathom Blue that was anything but blue. Such a disappointment! I looked & Looked for the blue & could not see it. Lucid only has white, black & some version of grey. There is a whole rainbow of colors to pick from but that is what happens with no imagination.
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We can argue whether or not it is actually blue or how much blue there is. But one thing I can say for certain is it looks great. Especially in Stealth Appearance.
 
Just gonna toss this out there because most people outside the auto industry don't know this and many people in the industry also don't know this. Most expensive part of the vehicle assembly plant and assembly process? The paint shop. I'm not totally certain about the details of why that is, but I do know that whenever we costed out the potential for a new or upgraded assembly plant, the paint shop was far and away the most expensive part of that. And the more colors involved, the steeper the cost.
 
Northpointe said:
Lucid needs to execute on the blocking and tackling of being a car company. No car company fails because of their choice of paint colors. And this day and age of wraps the only limitation on a buyer is their imagination.
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love this response to the core of my being.... But there needs to be something to get the juices flowing again! Truly. The company feels so sedentary.
 
I wouldn't say "wild" colors are needed. It's a luxury car, not a sports car. So I get having more luxurious colors than flashy ones. But OTOH, they could use a few real colors (red, blue, green). Like many, I picked Aurora Green because it's not the usual black/white/gray. But even it's not very green. More gray with a modest green tint.
 
I think for Air and Gravity having more limited, muted colors makes sense. And especially because they are still growing and attempting to reach profitability, wherever they can save a bit is probably a wise choice.

Having said all that, I am hoping to see some more bright and daring options for Cosmos and Earth. I feel like a $50k fun SUV will have much wider appeal if they have at least a few more bold options in the color palette.

Keep white and black, of course. And some form of grey. But turn up the volume on the blue, green, and red. Have some fun with it.
 
joec said:
I think for Air and Gravity having more limited, muted colors makes sense. And especially because they are still growing and attempting to reach profitability, wherever they can save a bit is probably a wise choice.

Having said all that, I am hoping to see some more bright and daring options for Cosmos and Earth. I feel like a $50k fun SUV will have much wider appeal if they have at least a few more bold options in the color palette.

Keep white and black, of course. And some form of grey. But turn up the volume on the blue, green, and red. Have some fun with it.
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When you look at the general automotive landscape what you see is:
  • LUXURY cars tend to have a few muted colors. As if those who have money don't want to flaunt it. Look at BMW. Mostly black, grey, a mid-range blue, and white. Then there is some form of a red tint coat / burgundy. Same for Cadillac. Same for Mercedes-Benz, although you're more likely to see a bright red Benz than the other two. Cadillac's sedans also have more vibrant colors, but remember they are built on the same chassis and in the same plant as Camaro. More on that in a minute.
  • PERFORMANCE cars tend to have more vibrant colors and more of them. There are also often some specialty one year colors. Does two things...makes the car stand out more. Performance car drivers tend to like to have their cars stand out. And it makes that car in that color more collectible. In Camaro World (a world in which I am deeply entrenched) a Krypton Green ZL1 will bring the highest price for a 2017 Camaro. Because the ZL1 is the top dog in terms of performance and Krypton Green was a one year color. Very few were made.
  • MAINSTREAM cars are all over the map and tend to bend to the brand's character. Because they are produced in higher volume, often at more than one plant, there is opportunity to offer both muted colors (black, white, grey, blue, red) and also some more vibrant colors, typically as priced options on higher trim levels.
And then there's Porsche. Porsche is that kid that had the 64-crayon box of Crayolas with the built-in sharpener while the rest of us had to make do with the 8-crayon set. Sixteen if you begged your parents hard enough.
 
Macrocosmcwh said:
love this response to the core of my being.... But there needs to be something to get the juices flowing again! Truly. The company feels so sedentary.
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There’s a reason Tesla is successful offering cars in three basic colors. And even if you upgrade to a premium or performance model the three additional color choices are still fairly benign. The approach resonates with the masses while maintaining profitability. And in terms of getting the juices flowing, you do have Dream and Sapphire options.
 
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