CNET: Inside the Luxury Robotaxi Uber, Lucid and Nuro Are Testing

I don’t quite get the pursuit of a robotaxi with this cost structure. Starting with a vehicle this expensive makes no sense - it’s cool, but most rideshare decisions get made based on time and price. This will have to be priced at a level that will shrink the potential market dramatically. As an exercise to prove it can work, great - but the goal should be the lowest cost route.
 
As an exercise to prove it can work, great - but the goal should be the lowest cost route
I think that's exactly the goal here? I expect this partnership to continue with the lower-priced midsize Lucid if the trial (albeit a relatively large trial) goes well with Gravity.
Also, I haven't done the math, but what electric 7-seater actually would be more cost-effective for rideshares? The Teslas are off the table, I assume Tesla isn't going to work against itself with a competitor. So the low-cost options are what, the Kia and Hyundai? And are they really that much lower cost over time when you consider factors like how long they take to charge (time out of service) and how expensive they are to charge? I haven't done the math, so I truly don't know. Beyond that, maybe Lucid gave Nuro/Uber a better deal per car than Hyundai/Kia would have in exchange for the PR boost?
 
I don’t quite get the pursuit of a robotaxi with this cost structure. Starting with a vehicle this expensive makes no sense - it’s cool, but most rideshare decisions get made based on time and price. This will have to be priced at a level that will shrink the potential market dramatically. As an exercise to prove it can work, great - but the goal should be the lowest cost route.
With the size and storage capacity of the Gravity I'm not sure they are trying to compete with UberX. I see this as more competition with the Uber Comfort or Uber Black services (I don't think Waymo has an equivalent to Uber's Comfort or Black services). If they want to compete with UberX then the Cosmos will be the platform that would be used (UberX doesn't get you a 7 seat vehicle).
 
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With the size and storage capacity of the Gravity I'm not sure they are trying to compete with UberX. I see this as more competition with the Uber Comfort or Uber Black services (I don't think Waymo has an equivalent to Uber's Comfort or Black services). If they want to compete with UberX then the Cosmos will be the platform that would be used (UberX doesn't get you a 7 seat vehicle).
Right. Tesla is already testing the CyberCab, and they have a decade headstart on Lucid and other EV startups on manufacturing at scale. Lucid cannot and should not compete in the small car/single rider segment of ridesharing, given the saturation.

Another factor is probably the computing horsepower and ease of integration of self-driving on top of existing systems. Kias and Toyotas and even Mercedes/BMWs may be similarly sized, but they don't have the same level of hooks and integration points as the newer players who built their platforms from scratch.

And yeah, they likely got a good deal from Lucid for the partnership.
 
Lucid cannot and should not compete in the small car/single rider segment of ridesharing, given the saturation.
Why not? Lucid is simply providing the car. Uber / Nuro are the customer. If Uber wants to buy 50,000 midsize vehicles from Lucid then they’d be stupid not to take up the offer.
 
Right. Tesla is already testing the CyberCab, and they have a decade headstart on Lucid and other EV startups on manufacturing at scale. […]
Tesla is cheap on sensors (camera only) while Lucid and everyone else puts emphasis on redundancy and safety (camera, radar, lidar, sonar). Waymo has been operating a commercial robotaxi service for over 5 years with a full sensor suite and a stellar accident record.

Is your life not worth additional sensors?
 
I don’t quite get the pursuit of a robotaxi with this cost structure. Starting with a vehicle this expensive makes no sense - it’s cool, but most rideshare decisions get made based on time and price. This will have to be priced at a level that will shrink the potential market dramatically. As an exercise to prove it can work, great - but the goal should be the lowest cost route.
This means they will be the only company with a luxury robotaxi offering. There are absolutely people willing to pay a premium for this.
 
If Uber wants to buy 50,000 midsize vehicles from Lucid then they’d be stupid not to take up the offer.
Fun with math... Lucid is currently losing about $100K per car gross. That is not SG&A, just materials, labor, and the costs to just build a car. So, if they sold 50,000 cars, that would be a $5B loss for Lucid.

On the serious side, a 50K car order would be twice the number of cars Lucid has sold in its history, so they would probably improve unit manufacturing costs significantly during that run.

This is a curious decision for Lucid... They need to conserve cash until they can clean up their manufacturing and make the cars per-unit profitable. Rivian is only losing about $3K per car gross, so they are eons ahead of Lucid. Maybe Lucid is just thinking they need volume, any kind of volume, to get their manufacturing to scale to profitability.
 
fun fact- building more makes each one cheaper to make in the long run
Not necessarily as much in gross costs. Volume definitely smooths out net costs. In Lucid's case it is too much labor per unit and too much materials per unit. Volume will help some, but they are just spending too much to build a single car. They recently shut down a third shift to reduce labor costs, but they will have to improve labor efficiency to build the same volume of cars with less shift time. I do not think they have solved their supply chain and materials issues yet.

I think it costs Lucid a lot more to build a single car than Ferrari, and Ferraris are hand-made with exotic and expensive materials. TBH's Lucids roughly $200K cost just to build a car is a bit mind blowing, like it makes me wonder how that is even possible. It is stunning to think that they are wasting something like $150K on every car they build relative to other automakers, even low-volume automakers.
 
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They also need to significantly grow and expand the service network and availability if they want to stay in business, so fixed costs are unlikely to stabilize in the near term.
 
This means they will be the only company with a luxury robotaxi offering. There are absolutely people willing to pay a premium for this.
Yes, my wife being one of them. If you have four people going to the airport you summon one of these (or perhaps to dinner). UberX doesn't cut it easily if there are four people.
 
This means they will be the only company with a luxury robotaxi offering. There are absolutely people willing to pay a premium for this.
I bet this market is tiny. Fine if you want to go after a tiny market but be realistic about how many people are going to pay $100 for a 15 minute ride to the airport because the interior is nicer when there are options do it for $20. Uber Black already exists but way more people pick UberX or Comfort because of the cost.
 
I bet this market is tiny. Fine if you want to go after a tiny market but be realistic about how many people are going to pay $100 for a 15 minute ride to the airport because the interior is nicer when there are options do it for $20. Uber Black already exists but way more people pick UberX or Comfort because of the cost.
Right, my point is they'll be able to carve out premium demand for themselves while they scale and work towards release of cheaper robotoaxi options. The market is small, but their fleet will also be small for the first couple of years.
 
Why not? Lucid is simply providing the car. Uber / Nuro are the customer. If Uber wants to buy 50,000 midsize vehicles from Lucid then they’d be stupid not to take up the offer.
Fair enough, if it's just buying Lucid vehicles at wholesale then that makes sense. In my mind I was thinking of a deeper partnership where Lucid shares in some of the costs/profits and the saturated market still makes me concerned.
 
Tesla is cheap on sensors (camera only) while Lucid and everyone else puts emphasis on redundancy and safety (camera, radar, lidar, sonar). Waymo has been operating a commercial robotaxi service for over 5 years with a full sensor suite and a stellar accident record.

Is your life not worth additional sensors?
I was talking mostly on the scale of manufacturing and the costs there. Waymos w/ the modified Jaguar i-Paces are tremendously expensive, and my mind goes to the bottleneck of getting enough vehicles on the road. Despite all the sensational headlines whenever a self-driving vehicle (I'm including Teslas, Waymos, even lesser variants like GM's SuperCruise) sneezes, I think they're already much safer than human drivers on average.
 
Not necessarily as much in gross costs. Volume definitely smooths out net costs. In Lucid's case it is too much labor per unit and too much materials per unit. Volume will help some, but they are just spending too much to build a single car. They recently shut down a third shift to reduce labor costs, but they will have to improve labor efficiency to build the same volume of cars with less shift time. I do not think they have solved their supply chain and materials issues yet.

I think it costs Lucid a lot more to build a single car than Ferrari, and Ferraris are hand-made with exotic and expensive materials. TBH's Lucids roughly $200K cost just to build a car is a bit mind blowing, like it makes me wonder how that is even possible. It is stunning to think that they are wasting something like $150K on every car they build relative to other automakers, even low-volume automakers.
This is a naive take. It does not cost Lucid that much to build a vehicle. The 'loss of $X per vehicle' argument has been bandied about for years now. It's a dumb argument because Lucid is spending billions building out their infrastructure, so of course they're in the negative. I'm positive they're making some money per vehicle sold, but the capital expenditures far outweigh the sale profits. People really need to stop using that clickbait argument.
 
Lucid cannot and should not compete in the small car/single rider segment of ridesharing, given the saturation.
Saturation? There's like 2-3 companies running a few dozen vehicles in what, 4-5 cities?

There's still a massive market available for driverless taxi/rideshare solutions to fill across the country and eventually around the world.
 
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