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Actually I do remember that vividly! I consider that to be a classic case study in introducing a new automotive product -- it was Infiniti v Lexus. Both led with ethereal sounds and images for months, but no car. We were all asking "But what does the car look like!??" Lexus eventually...

I've always preferred viewing "marketing" as the process of creating name recognition and product awareness BEFORE a need for the product arises. Basically, establishing (or maintaining) a cognitive impression that can be activated once a purchase option begins to surface. I'm not expecting to...

OK. I guess I was stuck in my original posts yesterday about all the beautifully produced TV ads I was seeing this weekend for MB, BMW, Polestar, and other EVs. Made my stomach ache. 😞

OK, I must be missing a boatload of stuff here. Where is all the advertising being discussed here?? I'm not seeing ANY!

Interesting exchange, but my view is there is a dearth of advertising -- period. Might there be a strategic decision to suppress demand at the moment? Thought we had cars in inventory ready to go out. Is that not the case?

Where there is a will, there is a way.

I don't recall any of the television ads for MB, BMW, Polestar, Audi, etc. EVs referencing where they are made. They focus (directly and indirectly) on style, performance, comfort, interior space, and range, all with polish and energy. Architectural Digest is fine for a micro-marketing effort...

"The vehicle was super dusty when being delivered so could not spot the body damage while the driver was there. He kept rushing me to get the signature which was fishy and I tried to see if I can find the damage but as it always happens, found it after he left." He did not see it. :-(

Polestar is on multiple times this week, and Lexus as I key this! Taking advantage of NCAA playoffs and PGA tournaments.

In the last week, I have seen a series of high production value television ads for MB, BMW, Lexus, and other EV sedans and SUVs. Each one made my stomach churn, knowing my Lucid is just as polished, appealing, and satisfying (if not more) than those vehicles. Makes me feel those manufacturers...

So very, very sad for you after waiting for your car. :-( When the transport driver hurries you to sign off, it's a dead giveaway of problems he wants to say was preexisting or due to you! Happened to me with evidence the car's side apron had been cut through (along with other stuff) on a...

Ouch.

Sobering analysis.

Lucid can always buy "Inc."

Simply put, infringement claim = lots of time x lots of $ x lots of lawyers x lots of unwanted media. UGH!

Not worth the cost of fighting (legal and PR) since "Inc." is already out there in a highly related class. Will look amateurish for not having protected the name at the outset -- think how legacy auro makers and pharma companies manage their nameplate portfolios years in advance of use. Make...

Just pay them.

Yep, those edibles.

That was my experience, as well. However, I just had them replaced last week but have not had rain yet. Will try using the wiper dispenser to see if the return wipe clears as well as the outgoing one.

Which part do you think might be a rumor?