The Press Embargo Has Been Lifted

msaunders9430 · Tuesday at 6:37 PM

hmp10 said:
Many automakers do. However, the attention the Gravity got in the auto press in a single day is something very unusual outside, perhaps, of a Tesla model launch: 9 YouTube videos and more than a dozen written reviews, including from heavy hitters such as "Motor Trend" and "Car & Driver".

I think this is a combination of several things:

- the auto press now views Lucid as a significant technology mover to be watched
- Lucid engineers and executives make themselves more available and engage more with the press than is typical for most automakers
- its prior model won most of the major industry awards, and there is speculation the Gravity will follow suit
- Tesla's troubles have drawn Lucid more into the spotlight as a budding alternative
- SUVs are the segment where EV model expansion is greatest and news draws the most views
- and maybe some other reasons . . . .

OK.
That makes sense.
Especially point #2 since I've heard Kyle talk about the access to Lucid personnel

HC_79 said:
Yeah, it’s not uncommon for any product launch really.

Look at Kyle Connor with the Air, he did many drives / reviews with it but wasn’t until last year that he got to keep an Air for like 3 months to do more thorough videos / reviews of it.

I've heard of product launches, especially with other products.
The iPhone, Samsung Galaxy, and other smartphones come to mind.
However, some of this has to also be attributed to Lucid being a fairly new company and the anticipation coming on the heels of the Air, which @hmp10 references in addition to other reasons.

msaunders9430 · Tuesday at 6:43 PM

HC_79 said:
Yeah, it’s not uncommon for any product launch really.

Look at Kyle Connor with the Air, he did many drives / reviews with it but wasn’t until last year that he got to keep an Air for like 3 months to do more thorough videos / reviews of it.

So in some ways, while we've been waiting for the media reviews released today, there's more in the coming months that won't necessarily inform those of us with Gravity orders, but will help those yet to order.

In some ways, if forum members start receiving deliveries in the coming months, their feedback will be more timely than any upcoming media reviews.
The exceptions being reviews like the OoS Hogback test, 10% challenge, and other specific performance tests.
In terms of overall operation, like HUD, this forum will provide more timely information; IMO.

msaunders9430 · Tuesday at 6:53 PM

The phrase "Ignorance Is Bliss" may be somewhat appropo when it comes to car buying; depending on the customer.

If I hadn't stubbled upon this forum after repeatedly seeing the Gravity mentioned as the next big thing in ev suv, I could be happily (thus the "bliss" reference) driving around in an R1S or Macan by now and spared myself of all this waiting and tea leaf reading (@bryway), but then most likely one day I would have peeked online to see what's happening in ev world. I would have heard about Lucid and found out that in 2025 I could have had a V8 ... I mean a Gravity.

My goal was to be a future-proof as possible and as much as you can considering automotive tech in general.
Five years from now the Gravity may be seen as a dinosaur, but I'm pretty sure I'll still be happy with my dinosaur.
If this forum shuts down, I'm filing a protest with ...

The journey is real.

DeaneG · Tuesday at 7:05 PM

hmp10 said:
...now that I have an order locked in, I'm ready to cool my jets a bit for Lucid to keep working through its "to do" list...

With respect, you don't seem like the jet-cooling type!

hydbob · Tuesday at 7:10 PM

msaunders9430 said:
So in some ways, while we've been waiting for the media reviews released today, there's more in the coming months that won't necessarily inform those of us with Gravity orders, but will help those yet to order.

In some ways, if forum members start receiving deliveries in the coming months, their feedback will be more timely than any upcoming media reviews.
The exceptions being reviews like the OoS Hogback test, 10% challenge, and other specific performance tests.
In terms of overall operation, like HUD, this forum will provide more timely information; IMO.

No amount of media reviews will ever top owner reviews.

borski · Tuesday at 7:23 PM

Elfin said:
Rivian and Tesla call them "e-fuses"
I suppose someone could mishear that as diffuser.

Lucid calls them e-fuses too, and it uses e-fuses on the Air as well, in addition to traditional fuses. The reporter misheard e-fuses, I’m sure.

The difference, as I understand it, is the Gravity has zero (or close to zero?) traditional fuses.

Murcie · Tuesday at 7:38 PM

hmp10 said:
The reviewer made an interesting comment toward the end. He showed up at the event without being invited, but Lucid let him do 3 hours of testing with a car as well as making personnel available. And he said there were no limits put on what he could publish and that he was free to be as negative as he wanted to be.

He ended up by asking whether the Gravity was worth its hefty price tag. His answer: hell, yes!

I think you misheard him, he said they did invite him, but it sounded like (didn't).

DeaneG · Tuesday at 7:56 PM

borski said:
Lucid calls them e-fuses too, and it uses e-fuses on the Air as well, in addition to traditional fuses...

Some semiconductor vendor(s) must have introduced a power IC for this kind of automotive use a few years ago.

hmp10 · Tuesday at 9:26 PM

Can someone please tell me what the purpose of this feature is . . . unless you're wanting to run the body up over something without hitting the wheels?

Oh, wait. I just thought of something: when trying to plant the front left wheel between the rails of the track at the automatic carwash. But I wonder if it's really accurate enough for that? By then the attendant has usually already sprayed the car and cameras (and windshield

) with foam, leaving me to depend on the attendant's hand signals.

Screenshot 2025-04-15 at 10.22.36 PM.webp

Screenshot 2025-04-15 at 10.23.07 PM.webp

segbrk · Tuesday at 9:39 PM

hmp10 said:
Can someone please tell me what the purpose of this feature is?

View attachment 28138

View attachment 28139

That depends. If it can actually show what's under the car, even just around the edges? Useful for driving onto lifts, avoiding nasty potholes or rocks in places where you have no choice but to straddle them, pulling up very close to curbs, checking for sneaky cats hiding under the car. Air's 360 view shows the car slightly larger than life because it can't actually see straight down, much less under.

Murcie · Tuesday at 9:49 PM

hmp10 said:
Can someone please tell me what the purpose of this feature is . . . unless you're wanting to run the body up over something without hitting the wheels?

Oh, wait. I just thought of something: when trying to plant the front left wheel between the rails of the track at the automatic carwash. But I wonder if it's really accurate enough for that? By then the attendant has usually already sprayed the car and cameras (and windshield) with foam, leaving me to depend on the attendant's hand signals.

View attachment 28138

View attachment 28139

I think it’s for off-roading, when trying to position the wheels in very specific locations to avoid creeks, rocks, etc.

Also btw one more YouTube review is out:

hydbob · Tuesday at 10:07 PM

hmp10 said:
Can someone please tell me what the purpose of this feature is . . . unless you're wanting to run the body up over something without hitting the wheels?

Oh, wait. I just thought of something: when trying to plant the front left wheel between the rails of the track at the automatic carwash. But I wonder if it's really accurate enough for that? By then the attendant has usually already sprayed the car and cameras (and windshield) with foam, leaving me to depend on the attendant's hand signals.

View attachment 28138

View attachment 28139

Funny because one of the complaints about 360 surround view was how it wasn't as advanced as China or MB see through view.

kopik · Tuesday at 10:27 PM

The funniest statement in this clip is towards the end, when one of the execs says: "We are a technology company". I think for now they better stick to "automotive" or "EV making" line.
They definitely make great EV's and cars in general, but technology is their weakest part IMHO.

hmp10 · Tuesday at 10:36 PM

kopik said:
The funniest statement in this clip is towards the end, when one of the execs says: "We are a technology company". I think for now they better stick to "automotive" or "EV making" line.
They definitely make great EV's and cars in general, but technology is their weakest part IMHO.

There are a lot of technologies besides information technology. Lucid's motors, power electronics, headlights, etc. are chock full of cutting-edge technology.

kopik · Tuesday at 10:41 PM

hmp10 said:
There are a lot of technologies besides information technology. Lucid's motors, power electronics, headlights, etc. are chock full of cutting-edge technology.

Agreed. But that all comes under "automotive" or "EV-making" umbrellas. Making airplanes involves a lot of technology as well, but nobody calls Boeing a tech company... When talking about technology people mostly mean communications, IT etc, where Lucid is lagging behind (hope not for long).

hydbob · Tuesday at 11:09 PM

kopik said:
Agreed. But that all comes under "automotive" or "EV-making" umbrellas. Making airplanes involves a lot of technology as well, but nobody calls Boeing a tech company... When talking about technology people mostly mean communications, IT etc, where Lucid is lagging behind (hope not for long).

Is Intel or AMD considered tech companies? They only make hardware.

boydracing · Tuesday at 11:38 PM

kopik said:
Agreed. But that all comes under "automotive" or "EV-making" umbrellas. Making airplanes involves a lot of technology as well, but nobody calls Boeing a tech company... When talking about technology people mostly mean communications, IT etc, where Lucid is lagging behind (hope not for long).

To-mae-toe - ta-mae-ta. Technology is just technology that evolves or 'makes' things work.

Technology - Wikipedia

en.wikipedia.org

kopik · Tuesday at 11:39 PM

hydbob said:
Is Intel or AMD considered tech companies? They only make hardware.

Intel is heavily into cloud services, not only hardware. AMD makes hardware for software, so yes it is tech. Lucid makes cars. Is Toyota a tech company? There is a lot of tech in their cars as well

. Tesla is probably a tech company, since their cars are very software-centered (and generally not very fun to drive) and they make other non-car tech stuff.

HC_79 · Tuesday at 11:47 PM

kopik said:
Intel is heavily into cloud services, not only hardware. AMD makes hardware for software, so yes it is tech. Lucid makes cars. Is Toyota a tech company? There is a lot of tech in their cars as well . Tesla is probably a tech company, since their cars are very software-centered (and generally not very fun to drive) and they make other non-car tech stuff.

Lucid’s cars are very software driven. Just because you don’t see it doesn’t mean it doesn’t exist. Lucid is a technology company, what automaker with decades of engineering has been able to achieve what Lucid has in a short span of time? None of them!

kopik · Wednesday at 12:00 AM

HC_79 said:
Lucid’s cars are very software driven. Just because you don’t see it doesn’t mean it doesn’t exist. Lucid is a technology company, what automaker with decades of engineering has been able to achieve what Lucid has in a short span of time? None of them!

View attachment 28140

An excellent and a very informative diagram. I would argue that the hidden part of the iceberg is present in any modern car (except for battery management/charging on ICE cars ofc). And the above water part of the iceberg is behind in Lucid. That's exactly what I meant.

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