Right, if we lower our heads a little we get into the actual field of view for the HUD, because it's aimed too low for where our heads are. For someone short it's probably fine but for anyone that's over 6 feet (or just has the seat set somewhat high) we're sitting above (or on the fading fringe of) it's low aim.
I think we're referring to the same thing, just saying it differently. When I say "aim", I mean where it's target is (the driver's head). It's aimed at a target that's too low, and needs to aim higher.