Hence the quotes in my post around "AI". Essentially, anything that a computer does in a semi-automatic or automatic manner nowadays is labeled as AI.
I work in the physical simulation spaces. There is not an AI (eg. Artificial Intelligence) aka "intelligence" of the machine in this space or any other.
As noted above, Pirelli is almost certainly just automating the process of adjusting parameter inputs related to the physical model (material, physical design, etc.) within a known pre-defined space (ie. not producing novelty in the sense of processes, defining of parameters, etc). To be fair, most companies struggle to even do this basic step, and the resulting outputs in productivity are astounding when done correctly.