He said that they have hired folks who are not passionate about the brand and those folks have treated sales like a necessary evil. They are working on fixing that in addition to service.
Hell I'm getting burnt out in tech and I'd be tempted take a position selling Lucid's as I am pretty passionate about the product. I am a terrible sales person if I don't believe in the the products but I wouldn't have a problem there. Only question is if I could make enough to make up for losing my tech industry salary and benefits! That and having to commute to Dallas.