Target $0

Short term strategy is to convert inventory to cash. Discounts accomplish that objective. Hopefully that cash is then put into customer service. For all the money that has poured into Lucid, it appears to me that cap ex has been the priority over op ex. We've seen factories built and new technologies pursued but at the expense of day to day operations.

As far as improving the brand strategy, that's going to take more time and consistency. There's a lot to overcome there across two poorly executed model launches. The good news is that Napoli has fully acknowledged the challenges there and vowed not to make the same mistakes going forward.
As I recall the Air got off to quite a slow start due to the same things, random build quality issues and buggy software, so its not and unsolvable problem.
 
According to a google search, Saudi Ownership now is Approximately 56.8% to 58.4% of Lucid Group (LCID) that is owned by Saudi Arabia, primarily through its sovereign wealth fund, the Public Investment Fund (PIF) via its affiliate Ayar Third Investment Company.
The Public Market Float: Approximately 41.9% of Lucid's total outstanding shares are available in the public market float.

Market cap now is about 1.6 Billion so public Float Value: ~$670M – $690M USD - I wonder if the Saudis are contemplating taking this privateer or increasing their ownership. I know there are regulations, perceptions, pros and cons.
Downsides of going private:

1. Becomes Saudi company, which may affect sales in Western countries
2. Loss of access to US capital markets
3. Saudi have to fund another 2-3 billion at least in addition to the billion to go private
4. Security implications for Saudi company running Robotaxis in US
5. Loss of stock incentives needed to hire and retain the best talent

They won’t go private.
 
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