Question for experts & “old-timers”

[bdunn]

Did the 2022 version of the Air Grand Touring always come with 20-way massaging seats, DreamDrive Pro, and SurrealSound Pro?

I was looking at this one and it seems like the only options were color and interior.

If so, when did those standard features become options? Did that impact sales or profitability?

I assume the Touring was always different. I’m trying to learn the history of this. Thanks!

 

[new owner]

Did the 2022 version of the Air Grand Touring always come with 20-way massaging seats, DreamDrive Pro, and SurrealSound Pro?

I was looking at this one and it seems like the only options were color and interior.

View attachment 33074

If so, when did those standard features become options? Did that impact sales or profitability?

I assume the Touring was always different. I’m trying to learn the history of this. Thanks!

I believe 2022 GT was fully loaded with 3 yrs free charging

 

[DeaneG]

Did the 2022 version of the Air Grand Touring always come with 20-way massaging seats, DreamDrive Pro, and SurrealSound Pro?

I was looking at this one and it seems like the only options were color and interior.

And wheel size.

 

[Rogue]

Did the 2022 version of the Air Grand Touring always come with 20-way massaging seats, DreamDrive Pro, and SurrealSound Pro?

I was looking at this one and it seems like the only options were color and interior.

View attachment 33074

If so, when did those standard features become options? Did that impact sales or profitability?

I assume the Touring was always different. I’m trying to learn the history of this. Thanks!

The 2023 year started the availability of selecting additional options with leather, Dream Drive hardware, Surreal Sound, etc. Lucid has been consistently driving down costs on the production front, but options always incur a cost to the bottom line due to variability.

Sales have also been consistently increasing quarter over quarter. However, the availability of options and continued availability of options indicates demand for the ability to option.

A great example of a counterpoint is the Sapphire. No options. Anything different or additional you want done must be done aftermarket.