As the title says, Lucid still needs to get known, get exposure. There are still too many out there who do not know anything about the car.
I was at the Volvo dealership yesterday getting my son's car serviced. First, the service tech asked me what I drive after telling him this was my son's car. When I said a Lucid Air, his next question was "who makes that?" So we talk about Lucid for a bit and the car. I go into the waiting room/sales section of the building and started looking at a C40 electric. Sales guy walks up and asks if I know anything about electric cars, my response, "just a bit". so he proceeds to try and sell me on the 230 mile range, full charge in "just four hours", etc. I then tell him what I drive, same set of questions, "who makes that", "where is it made", range, etc. Another sales guy is listening from his desk and starts to chime in. None of these guys had ever even heard of Lucid. I felt really bad for a couple that walked in the dealership, sat down with a sales associate and proceeded to ask tons of questions about hybrid/electric that the gut really never fully answered. The sales guy sitting in the next desk over, one I had been talking with earlier, after a specific question more about the charging environment actually chimed in and told them "hey, this guy (me) has an electric car and you should ask him what he thinks". So, the customers ask what kind, I tell them. They haven't heard of Lucid either so the whole Q&A session begins anew. They were looking for an SUV, so no real threat to Volvo...yet. Their focus was also on a hybrid as they were wary of the charging network and made longer trips to the beach.
Unfortunately, the Volvo dealership is under construction so the service waiting area is just a sectioned off part of the small sales floor they have while their showroom is being essentially rebuilt. Anyway, none of the five people I spoke with had ever heard of Lucid. On the one hand, Lucid needs some recognition. On the other, there appears to be a great untapped reservoir of customers out there.
I was at the Volvo dealership yesterday getting my son's car serviced. First, the service tech asked me what I drive after telling him this was my son's car. When I said a Lucid Air, his next question was "who makes that?" So we talk about Lucid for a bit and the car. I go into the waiting room/sales section of the building and started looking at a C40 electric. Sales guy walks up and asks if I know anything about electric cars, my response, "just a bit". so he proceeds to try and sell me on the 230 mile range, full charge in "just four hours", etc. I then tell him what I drive, same set of questions, "who makes that", "where is it made", range, etc. Another sales guy is listening from his desk and starts to chime in. None of these guys had ever even heard of Lucid. I felt really bad for a couple that walked in the dealership, sat down with a sales associate and proceeded to ask tons of questions about hybrid/electric that the gut really never fully answered. The sales guy sitting in the next desk over, one I had been talking with earlier, after a specific question more about the charging environment actually chimed in and told them "hey, this guy (me) has an electric car and you should ask him what he thinks". So, the customers ask what kind, I tell them. They haven't heard of Lucid either so the whole Q&A session begins anew. They were looking for an SUV, so no real threat to Volvo...yet. Their focus was also on a hybrid as they were wary of the charging network and made longer trips to the beach.
Unfortunately, the Volvo dealership is under construction so the service waiting area is just a sectioned off part of the small sales floor they have while their showroom is being essentially rebuilt. Anyway, none of the five people I spoke with had ever heard of Lucid. On the one hand, Lucid needs some recognition. On the other, there appears to be a great untapped reservoir of customers out there.
