Lucid Marketing Ideas and Thoughts

[msaunders9430]

I was watching first episode of the new Hulu series "Paradise" last night.
Guess what the Secret Service agents are driving.

Whatever Rivian did to make this happen, Lucid needs to do the same with the Air and the Gravity.

 

[HC_79]

I was watching first episode of the new Hulu series "Paradise" last night.
Guess what the Secret Service agents are driving.

View attachment 26304

Whatever Rivian did to make this happen, Lucid needs to do the same with the Air and the Gravity.

They do

 

[msaunders9430]

They do

View attachment 26308

Nice!
More of that!

I saw an Air in the first few seconds of the video.
The picture is a screenshot from an episode?

 

[Amster]

The Air has also been in Billions and in Goliath. My only problem with them is that the most hated character in the show is the one driving or being chauffeured in the Air.

 

[msaunders9430]

The Air has also been in Billions and in Goliath. My only problem with them is that the most hated character in the show is the one driving or being chauffeured in the Air.

Very good!
Hope it continues!

 

[HC_79]

The picture is a screenshot from an episode?

Yes. It’s also showed up a number times in the Law & Order series. Most recently it solved a crime as they accessed the camera recordings from the car to catch a criminal.

Shame that feature isn’t available to owners outside the TV world

 

[Amster]

Another Lucid in a show. Zero Day on Netflix.

 

[Steveinarizona]

One thought that I have had. Lucid owners tend to be at the upper end of wealth if only because of the cost of the vehicles. Lucid could purchase rugby type shirts (i.e., golf shirts) with the Lucid name and Logo for a pittance in volume purchases and give a couple away to every purchaser/lessee at the time of the transaction. Many will wear them, especially at a golf course. Think of five hours of Lucid name exposure at a private golf club or high end pay to play golf course and in many cases it will lead to a question: "what is a lucid" that can lead to a fan of the brand extolling its virtues to a possible future purchaser. It would be very targeted advertising for a ridiculously low cost.

 

[Steve181]

One thought that I have had. Lucid owners tend to be at the upper end of wealth if only because of the cost of the vehicles. Lucid could purchase rugby type shirts (i.e., golf shirts) with the Lucid name and Logo for a pittance in volume purchases and give a couple away to every purchaser/lessee at the time of the transaction. Many will wear them, especially at a golf course. Think of five hours of Lucid name exposure at a private golf club or high end pay to play golf course and in many cases it will lead to a question: "what is a lucid" that can lead to a fan of the brand extolling its virtues to a possible future purchaser. It would be very targeted advertising for a ridiculously low cost.

Good idea!! Many people ask me: "What car is that?" I say Lucid. They say: "Who makes Lucid?", thinking its a model name. No recognition whatever, among wealthy highly educated people.

 

[californiaboy935]

I’m not sure what this Marketing is supposed to mean. I wish they would focus on what people care about and love about the cars. Not just “insert phrase” marketing with rendered images. It’s getting old.

“YOU HAVE A CHOICE.” What? Choice of restroom to use?

You don’t, if you want luxury and range… LUCID.

Try this on for size lol.
“you don’t have a choice…”
Car interior picture

“Luxury and Range. Only inside Lucid.”