Lucid Marketing Ideas and Thoughts

[msaunders9430]

I was watching first episode of the new Hulu series "Paradise" last night.
Guess what the Secret Service agents are driving.

Whatever Rivian did to make this happen, Lucid needs to do the same with the Air and the Gravity.

 

[HC_79]

I was watching first episode of the new Hulu series "Paradise" last night.
Guess what the Secret Service agents are driving.

View attachment 26304

Whatever Rivian did to make this happen, Lucid needs to do the same with the Air and the Gravity.

They do

 

[msaunders9430]

They do

View attachment 26308

Nice!
More of that!

I saw an Air in the first few seconds of the video.
The picture is a screenshot from an episode?

 

[Amster]

The Air has also been in Billions and in Goliath. My only problem with them is that the most hated character in the show is the one driving or being chauffeured in the Air.

 

[msaunders9430]

The Air has also been in Billions and in Goliath. My only problem with them is that the most hated character in the show is the one driving or being chauffeured in the Air.

Very good!
Hope it continues!

 

[HC_79]

The picture is a screenshot from an episode?

Yes. It’s also showed up a number times in the Law & Order series. Most recently it solved a crime as they accessed the camera recordings from the car to catch a criminal.

Shame that feature isn’t available to owners outside the TV world

 

[Amster]

Another Lucid in a show. Zero Day on Netflix.

 

[Steveinarizona]

One thought that I have had. Lucid owners tend to be at the upper end of wealth if only because of the cost of the vehicles. Lucid could purchase rugby type shirts (i.e., golf shirts) with the Lucid name and Logo for a pittance in volume purchases and give a couple away to every purchaser/lessee at the time of the transaction. Many will wear them, especially at a golf course. Think of five hours of Lucid name exposure at a private golf club or high end pay to play golf course and in many cases it will lead to a question: "what is a lucid" that can lead to a fan of the brand extolling its virtues to a possible future purchaser. It would be very targeted advertising for a ridiculously low cost.

 

[Steve181]

One thought that I have had. Lucid owners tend to be at the upper end of wealth if only because of the cost of the vehicles. Lucid could purchase rugby type shirts (i.e., golf shirts) with the Lucid name and Logo for a pittance in volume purchases and give a couple away to every purchaser/lessee at the time of the transaction. Many will wear them, especially at a golf course. Think of five hours of Lucid name exposure at a private golf club or high end pay to play golf course and in many cases it will lead to a question: "what is a lucid" that can lead to a fan of the brand extolling its virtues to a possible future purchaser. It would be very targeted advertising for a ridiculously low cost.

Good idea!! Many people ask me: "What car is that?" I say Lucid. They say: "Who makes Lucid?", thinking its a model name. No recognition whatever, among wealthy highly educated people.

 

[californiaboy935]

I’m not sure what this Marketing is supposed to mean. I wish they would focus on what people care about and love about the cars. Not just “insert phrase” marketing with rendered images. It’s getting old.

“YOU HAVE A CHOICE.” What? Choice of restroom to use?

You don’t, if you want luxury and range… LUCID.

Try this on for size lol.
“you don’t have a choice…”
Car interior picture

“Luxury and Range. Only inside Lucid.”

 

[MackWang]

A compelling ad on a national streaming platform that sets forth favorable lease terms.

 

[Steveinarizona]

A compelling ad on a national streaming platform that sets forth favorable lease terms.

In Arizona, the Lucid showroom is at the Scottsdale Fashion Square mall. In a different portion of the mall, there are also showrooms for Tesla and Polestar. Both have signs in the window (or visible through the window) offering leases starting at $299/month.

 

[MackWang]

James Bond should drive one....

 

[californiaboy935]

In Arizona, the Lucid showroom is at the Scottsdale Fashion Square mall. In a different portion of the mall, there are also showrooms for Tesla and Polestar. Both have signs in the window (or visible through the window) offering leases starting at $299/month.

$299! Thats insanity..... Instead of buying stock everyone start leasing vehicles!! @Blue Lectroid and @borski lets prop this market up!

 

[californiaboy935]

In Arizona, the Lucid showroom is at the Scottsdale Fashion Square mall. In a different portion of the mall, there are also showrooms for Tesla and Polestar. Both have signs in the window (or visible through the window) offering leases starting at $299/month.

I haven’t been able to find this offer, I’d lease this for my mom at this price so if you can find the info shoot it my way!

 

[HC_79]

In Arizona, the Lucid showroom is at the Scottsdale Fashion Square mall. In a different portion of the mall, there are also showrooms for Tesla and Polestar. Both have signs in the window (or visible through the window) offering leases starting at $299/month.

I’m assuming $299 on Polestar 2 not 3 correct?

 

[californiaboy935]

I’m assuming $299 on Polestar 2 not 3 correct?

I completely messed up. I thought it was a Lucid at $299... kms.

 

[Steveinarizona]

I’m assuming $299 on Polestar 2 not 3 correct?

Correct. One is not getting a Lucid Air for that price.

https://www.cars.com/articles/lease-deal-drops-electric-polestar-2-price-to-299-per-month-483111/

Tesla Cuts Model Y Lease To $299 Per Month: Electrifying Deals For The Holidays | EV.com

Tesla Model Y Long Range Lease Drops To $299/Month With New Zero-Interest Financing, Free Supercharging, And More Categories: News Tags: Tesla, Model Y, Model 3

ev.com

My point is just that there are marketing deals out there. Neither of these vehicles is anything like a Lucid Air.

BTW...Once I looked inside a Polestar 3 I decided it was not for me. All controls on the big info screen. I can understand that for a mainstream model but not for a luxury vehicle. I want buttons and switches for adjustment I use while driving.

 

[Sam6062]

Here is an idea they are floating.

 

[californiaboy935]

Here is an idea they are floating.

I didn’t get one of these! I wonder how the email system is sending them out.