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Lucid Air Wrapped like a Ferrari Luce

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A for Effort, but you have to wonder why anyone would want their car to look like the Luce.
 
DeaneG said:
A for Effort, but you have to wonder why anyone would want their car to look like the Luce.
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Well, Ferrari named their car after the Lucid (Luce). I guess it's only fair that we make a Lucid look like a Ferrari 😂
 
scal_air said:
Well, well, well. Will wonders never cease?

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The article states that Ferrari reached their sales target of 500 cars through strong demand from China and was a brilliant marketing move.

“Exclusionary marketing means you can speak to the ideal target client in the specific way that appeals to them and filter out those who aren’t the right fit.”​

Does this mean Ferrari has decided to filter out their traditional American & European customer base? Are those who loved the Ferrari image no longer the right fit, and Ferrari is remaking itself to appeal to the Chinese EV market?

I’d be curious to know if this was the intended strategy all along vs. an unintended outcome spun into a strategy.
 
Saksak said:
The article states that Ferrari reached their sales target of 500 cars through strong demand from China and was a brilliant marketing move.

“Exclusionary marketing means you can speak to the ideal target client in the specific way that appeals to them and filter out those who aren’t the right fit.”​

Does this mean Ferrari has decided to filter out their traditional American & European customer base? Are those who loved the Ferrari image no longer the right fit, and Ferrari is remaking itself to appeal to the Chinese EV market?

I’d be curious to know if this was the intended strategy all along vs. an unintended outcome spun into a strategy.
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If so, that is brilliant. While I did not love the design of the Luce, I felt like I was one of the few to say it wasn't horrible. My issues were more with interior.

Also appreciate the article calling out the online forums as not representative of the true car buyer. Companies have to sell vehicles, not answer to the wrath of internet forums. I'd personally be glad if Ferrari ends up succeeding here. I'm big on keeping up with the times. They could have put a better effort out, but I appreciate a bold move paying off versus just resigning to the status quo.
 
The Luce looks really cool. It’s a futuristic design that steps outside the world of derivative combustion vehicles and bland egg shaped electric vehicles.

It’s also refreshing to see a prestige brand take styling chances that they know will be divisive. It feels rare these days.

There are plenty of options if you want a traditional and conventional aesthetic. The Luce design pushes us farther into the future.
 
Saksak said:
The article states that Ferrari reached their sales target of 500 cars through strong demand from China and was a brilliant marketing move.

“Exclusionary marketing means you can speak to the ideal target client in the specific way that appeals to them and filter out those who aren’t the right fit.”​

Does this mean Ferrari has decided to filter out their traditional American & European customer base? Are those who loved the Ferrari image no longer the right fit, and Ferrari is remaking itself to appeal to the Chinese EV market?

I’d be curious to know if this was the intended strategy all along vs. an unintended outcome spun into a strategy.
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I think it was intended, they have to fight in the China market, and the Luce gives them the emissions cover to keep building ICE cars.
 
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