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Is Lucid styling the problem?

prgarg said:
I of course love the Gravity's look, that's why I bought it. But I have been very surprised since I took delivery with how little attention it gets, and it's been out a lot! The very few reactions have been from people asking who makes it, not much in terms of how it looks.
So, there might be some truth in the assessment that it's not a design a broader market would embrace.
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Almost like they wanted it to blend. Accentuated by the fact that they don't offer the deep red or lighter blue. I worry that they are chasing a market that is incredibly niche. High performing Luxury MiniVans is not a huge opportunity. Many of the target buyers actually like the huge scale of an Escalade. Sleek is not really as important as Statement.
 
In my experience, people who know the brand or the vehicle are very excited to see it. Those who are not EV enthusiasts (like the majority of us in this community are I would wager) or not familiar with the brand just shrug and say "cool". I don't think most people know it's a stealth 800hp, 7 people luxury mover. Most people have never even heard of the brand who I have come across since picking up two weeks.

Edit: I have been asked several times if it's a Tesla. I chalk that up to first mover advantage and the near ubiquity of Tesla'a in SoCal. I also saw a BYD for the first time this morning, so there are more unique vehicles on the roads than just me. LOL
 
mike1121 said:
In my experience, people who know the brand or the vehicle are very excited to see it. Those who are not EV enthusiasts (like the majority of us in this community are I would wager) or not familiar with the brand just shrug and say "cool". I don't think most people know it's a stealth 800hp, 7 people luxury mover. Most people have never even heard of the brand who I have come across since picking up two weeks.

Edit: I have been asked several times if it's a Tesla. I chalk that up to first mover advantage and the near ubiquity of Tesla'a in SoCal. I also saw a BYD for the first time this morning, so there are more unique vehicles on the roads than just me. LOL
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I've had mine since December and probably had at least a half dozen people ask me what Tesla it is but a lot of people ask about it and of those probably a 50/50 split of people that know Lucid and those that don't. Down in San Diego I've been seeing BYDs more and more (with Mexico plates).
 
RandomDesign said:
I've had mine since December and probably had at least a half dozen people ask me what Tesla it is but a lot of people ask about it and of those probably a 50/50 split of people that know Lucid and those that don't. Down in San Diego I've been seeing BYDs more and more (with Mexico plates).
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Lucid encounters are very rare in the North East, as opposed to the West Coast
 
The styling on the Gravity is very distinctive from the front. I saw a Gravity in my rearview mirror for the first time and it was unmistakeable. My reaction was, “Hey, that’s a Gravity!”

I do have to admit, though, I have to look carefully to pick out my Gravity in parking lot amongst a sea of SUV’s. I’ve learned to look for the distinctive upper rear side profile and stealth trim leading up to the rear spoiler.
 
socktucker said:
why does it have to say anything?
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Well, to be fair I haven’t seen this item, but personally I would be confused if a screen I expected to be displaying something but it wasn’t would be a concern. Like this page left intentionally blank
 
joec said:
Design is subjective. Personally, I love everything Lucid has introduced so far, and from what I can tell with Cosmos, it'll be along the same lines, which, again, I think is great.

Not everyone would agree, of course. This is true of ANY car.

For me, I find just about every other car on the road, particularly in the EV space, pretty hideous. With exceptions, of course. (Still love what Porsche, Lamborghini, Aston Martin are putting out there, for instance.) But to me, the vast majority of other brands are the ones who are putting out uninspired, meh designs. Or overly masculine, hyper aggressive compensation machines.

Lucid may not be for everyone. Nothing is. But it's a unique look. It's a brand that is consistent, elegant, and well thought out.

And as far as young vs old goes, every one of my young nephews and nieces think my car is badass. So I disagree with the "skews older"

In other words, of Lucid's many problems, I think design is decidedly NOT one of them.
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I think the skews older was implying that many with the requisite funding will likely be older. E.g. not Gen Z
 
legacy said:
We all know that Lucid styled the gravity for "maximum efficiency".. I dont mind it, its a decent looking vehicle imo if not a bit restrained, it can fly under the radar especially in the greyscale color pallete they offer..

However, there is a decent demographic in the $100k and up price bracket that would prefer something more unique and/or edgier. IMO the GT could use a bit more sportiness or aggression to let you know it has 800+hp, and differentiate it from the Touring. People that shop for G-wagons, range rovers, etc, most likely arent going to consider a gravity...if the product is going to be truly successful, it needs to go after that segment and the Gravity screams family-hauler, which may not be a good thing for those buyers (eg, single). Its possible they need to make a short-wheelbase version..

Same thing with the Air, it can be considered a good looking vehicle, classically-speaking, but its not really going to excite any younger buyers.
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With all due respect, I kind of disagree. Many younger adventurous buyers seek cargo room for bikes, surfboards, camping gear, ski stuff, etc.. but without compromising performance. The Gravity is uniquely positioned amongst the available EV/SUVs in that it offers more comfort, efficiency/range and sportiness than R1S and more room for stuff than a Q5/7 , Mercedes, X, or Macan. But reality is family haulers are a much larger market segment.
To your point though they did offer up the Gravity X concept.

I for one rather enjoy "let(ting) you know it has 800+hp" as your car disappears in a blur and gets smaller and smaller in the rearview ;)
 
As more Gravitys have popped up down here. I’ve had the opportunity to point them out to various people whether it be coworkers, my wife, in-laws, etc. Almost all of them have said it looks too much like a minivan and we’re turned off by it. I tried to redirect the conversation to the range driving and all the awards that it’s one but if someone looks at a car off the bat and gets a negative impression just based on the styling, it’s a challenge to make them see anything else.
 
Miami_Lucid_Man said:
As more Gravitys have popped up down here. I’ve had the opportunity to point them out to various people whether it be coworkers, my wife, in-laws, etc. Almost all of them have said it looks too much like a minivan and we’re turned off by it. I tried to redirect the conversation to the range driving and all the awards that it’s one but if someone looks at a car off the bat and gets a negative impression just based on the styling, it’s a challenge to make them see anything else.
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Going all in on efficiency was a mistake. It just needs to be efficient enough.
 
hwy17er said:
With all due respect, I kind of disagree. Many younger adventurous buyers seek cargo room for bikes, surfboards, camping gear, ski stuff, etc.. but without compromising performance. The Gravity is uniquely positioned amongst the available EV/SUVs in that it offers more comfort, efficiency/range and sportiness than R1S and more room for stuff than a Q5/7 , Mercedes, X, or Macan. But reality is family haulers are a much larger market segment.
To your point though they did offer up the Gravity X concept.

I for one rather enjoy "let(ting) you know it has 800+hp" as your car disappears in a blur and gets smaller and smaller in the rearview ;)
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We are the exact demo you describe and couldn’t agree more. We picked the Gravity precisely for its looks and capabilities (tons of cargo space being #1)
 
socktucker said:
Going all in on efficiency was a mistake. It just needs to be efficient enough.
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Specially when they are not as efficient as they claim to be (I know... EPA cycles...etc)
 
Miami_Lucid_Man said:
As more Gravitys have popped up down here. I’ve had the opportunity to point them out to various people whether it be coworkers, my wife, in-laws, etc. Almost all of them have said it looks too much like a minivan and we’re turned off by it. I tried to redirect the conversation to the range driving and all the awards that it’s one but if someone looks at a car off the bat and gets a negative impression just based on the styling, it’s a challenge to make them see anything else.
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Agree, they could have made it less minivan like with a few extra inches of front bonnet. Derek Jenkins could have done better.
 
I’ve heard numerous times and been asked is that a Lincoln.
 
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