Received the email. Consider if a step forward. But frankly think their questions could have helped with a bit of direct pertinent information.
For example, there are people in our owners group who probably been beta testers before.
Some have technical backgrounds, some do not. Both can contribute but their utility to Lucid is very different.
I have no idea what they are targeting ( that’s ok). Hope they do.
It is one thing to have a program that is based on a good idea and it is better to have a program that includes design that measures the impact of that good idea.
It is easy to do a ‘good job’ and miss the mark.
For example, I have gotten more male inquiries from strangers regarding our Air and more female regarding our Gravity(sometimes a man approaching saying ‘my wife wants to know).
As to missing the mark? The very slick cute Chalamet commercial “Driven”? What impact?
The reaction in my circle? It could have been a home run. It was not..
and a home run was just a split second away.
Add a split second or two of a Final shot: the woman at the wheel (after he gets his bike into the back)…
In a split second you have not only women who want a cool guy, but women who are or want to be cool.
Impact matters.
Hopefully this is what this program will be doing.