That is actually not true. Some? Yes. A lot? Yes. All? Nope. How the automakers achieve Lane Centering differs from brand to brand and so does how they charge for it. Some use cameras only. Some use cameras and radar. Some (Lucid) use cameras, radar, and lidar. Each of these approaches requires different hardware commitments and therefore different cost / price structures.
A lot of it depends on
when they first implemented Lane Centering or
the timing of their most recent architecture upgrade and how it is packaged within their ADAS offerings. For Air, Lucid specced it for 2021 launch and do not offer Lane Centering without hands-free, similar to Ford BlueCrusie and GM SuperCruise. For Gravity Lucid specced the hardware for 2025 delivery and did so in a way that allows separate spec of Lane Centering with or without hands-free. This gets into how Lane Centering is mechanically achieved.
Just looking at Lane Centering without hands-free, except where noted, some of the brand approaches are as follows....
Audi:
- Audi includes lane centering with Adaptive Cruise.
- Price depends on model. For some top end models it is included in price
- For other models it is optional, ranging in price from $1,250 - 3,000 depending on model.
BMW:
- DAPP costs $1,700 - 2,500 depending on model
- Monthly subscription of $20/month or $150 - 210/yr depending on model
Ford: (BlueCruise is lane centering + handsfree)
- Mach E has as standard equipment on all trims
- All other models require additional purchases.
- After 90-day trial BlueCruise can be subscribed for either $49.99/month or $495/year
- Some vehicles can be ordered with BlueCruise lifetime subscription for $2,495. This is restricted to specific vehicles and trims.
GM: (SuperCruise is lane centering + handsfree)
- GM is a very mixed bag. The only way to get Lane Centering is through using SuperCruise.
- Top tier vehicles like Escalade, Optiq, Lyriq, Vistiq, Hummer, Sierra EV have it as standard equipment
- Others like Chevrolet Bolt, Equinox EV, and Blazer EV have SuperCruise as an option.
- For those where it is an option, the cost is $2,500 - 5,000 depending on model and trim
- For all SuperCruise equipped vehicles, after 3 years it costs $39.99 per month to maintain the capability.
Hyundai"/ Kia / Genesis: (HDA is lane centering; HDA 2 adds handsfree)
- Highway Driving Assist (HDA) can be purchased for $3 - 6,000 depending on model. It tends to be included or bundled on high trims like SEL with Convenience Package, Limited, or N Line. The costs of those inclusions is difficult to track due to additional content.
- HDA 2 adds handsfree, automated lane changes and lane offset adjustment and is only available on top trims for an additional $8 - 12,000
- HDA is typically standard content in Genesis vehicles. HDA 2 requires trim upgrades costing g $3,500 - 8,000 depending on the trim.
Mercedes-Benz:
- $1,700 - 1,950 depending on model. Can be activated post-purchase
- Standard equipment on top models (S-Glass, GLS)
- Point-to-point can be subscribed at $3,950 for 3 years
Porsche:
- On some models it can be specced for $1,400 - 3,500 depending on model
- On other models it is bundled with with ACC at @ $3,500