Bob Lutz and the Lucid Air

Revs

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As I have stated on other threads, the lack of marketing surrounding Lucid cars is hurting their sales. And they have an unlimited budget to market their products. This was echoed by Bob Lutz in this interesting interview. When asked about which is the best car he had driven this year, answer “Lucid Air”. The response he always gets, “ah what”? He says, “yeah a Lucid Air, Car and Drivers, COTY” in 2024. It gets great reviews. If you are a car person, I think you will enjoy it. If you are a business person, there is lots there for you as well.

I now have almost 5k km on my Air touring. As an owner of many luxury brands such as Porsche, BMW, Audi, etc. I can unequivocally say this beats them all. Bentley feel, with supercar acceleration, great range and charging. The worlds best kept automotive secret. Shame.

If you don’t want to listen to entire podcast, you can skip to the end to hear his views on Lucid, but as a side note, for you investors, he also says, “great products can overcome anything.” But he also notes car manufacturers should never release a product that’s not fully ready to satisfy production dates. Not sure if there is an argument to made about Gravity, as I don’t own one, but there does seem to be a few gripes on these pages.

 
I think it's not a great strategy to promise something and then limit availability in any way, whether its trims, options....huge momentum loss. Very legit reasons are of course there like supply chain issues. There is a reason the Chinese EVs have taken over and that is because they have seemingly unlimited availability....
 
I think it's not a great strategy to promise something and then limit availability in any way, whether its trims, options....huge momentum loss. Very legit reasons are of course there like supply chain issues. There is a reason the Chinese EVs have taken over and that is because they have seemingly unlimited availability....
Lots of people willing to work for relatively cheap, and lots of factories, leads to lots of throughout. Also, China doesn’t exactly have a spectacular record with things like worker protections.

It is obvious, of courses, that your statement is correct. It is always bad to promise something and then have to change it, for almost any reason, even if those reasons are legitimate.
 
Fair point on the marketing side. "Oh, you drive a Lucid Air? Who makes that?"
 
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